28/11/25
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10
min
Advanced metrics that every ecommerce app should measure
The market for natural and sustainable products is experiencing unprecedented growth. According to Kantar's Consumer and Sustainability in Spain 2024 Report, 72% of Spanish consumers are looking for ecological, local and responsible options. This change in mentality has transformed ecommerce: users now value both the quality of the product and the shopping experience.
Brands that sell natural products need a digital channel that reflects their values: proximity, transparency and environmental commitment. And the best tool to achieve this is a native ecommerce app, capable of offering a seamless, personalized and profitable experience.
In this article we show you how an app can help you position your natural ecommerce, build customer loyalty and multiply your sales with a real case: Natura, the natural products, clothing and decoration store that has managed to transform its mobile channel with Reskyt.
In a market where trust and authenticity are essential, an app is not just a sales channel, but an extension of brand values. Consumers who buy natural products are looking for a closer relationship with brands, and an app allows them to build that connection.
Developing an app for a natural products ecommerce involves transferring the values of the physical world to the digital environment. Visual coherence, transparency and sensory experience must be present on every screen.
The UX/UI design of an app is key to connect with the user. Use natural tones, soft typography and real photographs. A clean design conveys authenticity, and simple navigation encourages conversion. According to Adobe (2024), 38% of users abandon an app if they feel its design does not reflect the quality of the product.
Customers of natural products value detailed information: ingredients, origin, mode of use, certifications, etc. Your app must show it in a visual and structured way. In addition, synchronization with your ecommerce avoids duplications and keeps the catalog always updated in real time.
Native apps allow you to segment users according to their behavior or purchase history. You can send promotions to customers who buy natural cosmetics or recommend new organic food products based on previous preferences.
The use of smart push notifications allows you to maintain active communication with your community. According to IAB Spain (2024), brands that use personalized notifications achieve 70% more engagement and an average increase of 30% in mobile conversion.
Your app should not only sell: it can also inspire. Adding sections with wellness tips, natural recipes or content about sustainability reinforces the emotional connection with your brand and generates recurring traffic.
Reskyt allows brands to launch native ecommerce apps in as little as 4 weeks, without technical complications and with centralized management. Its technology automatically synchronizes the app with the ecommerce, ensuring that products, prices and promotions are always up to date.
Natura is a Spanish brand that combines fashion, decoration and wellness, with a strong focus on natural and sustainable products. Their challenge was to unify their digital experience and strengthen the connection with a loyal and increasingly mobile audience.
Thanks to Reskyt, Natura managed to transfer its philosophy of natural living to the digital environment, with an app that combines design, sustainability and functionality.
An app offers better performance, personalization, loyalty and the ability to send direct notifications. Ideal for businesses with recurring customers and strong brand values.
Yes, Reskyt connects your app directly with platforms like Shopify, PrestaShop or WooCommerce, synchronizing catalogs and prices automatically.
Through push notifications, points programs and relevant content. This reinforces the emotional connection and motivates repurchase.
Absolutely. Reskyt allows you to customize every aspect of the design: colors, typography, images and navigation style, to maintain consistency with your branding.
The average development time is 3 to 4 weeks. In that time, you will have an app published in the App Store and Google Play, fully synchronized and ready to sell.
The digitization of natural brands is not an option, it is a necessity. An effective ecommerce app allows you to connect with an increasingly engaged audience, offer a shopping experience consistent with your values and increase profitability without technical effort.
With Reskyt, you can launch a native app in record time, with customized design, centralized management and direct communication with your customers. If your brand represents authenticity, sustainability and proximity, it's time that your digital channel also reflects it.
Want to discover what your natural app could look like? Request a free demo and start selling more with an app designed to inspire and build loyalty.
