8/12/25
.
10
min
Cognitive biases that influence mobile purchases
Peaks in mobile sales are not only becoming more frequent, they are also more intense. Events such as Black Friday, Christmas, sales, launches, or flash campaigns can multiply the usual volume of orders in an eCommerce app by 3 or even 6 times. According to Salesforce, by 2024, 78% of global eCommerce traffic during major campaigns will come from mobile devices. That's why learning how to prepare inventory for mobile peaks is a critical priority for any online store.
In this article, you will discover key operations and logistics practices for anticipating peaks, avoiding stockouts, and maximizing sales without compromising the customer experience. We will also analyze how Abacus, a leader in books, board games, and school supplies, manages mobile demand at critical times thanks to its app.
Mobile users act faster and buy more impulsively. That means mobile demand spikes not only generate more traffic, but also require much more agile logistical responses.
Some key facts:
Failing to anticipate can mean losing sales, increasing returns, overwhelming support, and damaging brand reputation.
Data-driven forecasting is the foundation of any inventory strategy. To anticipate peaks, it is essential to analyze:
According to Shopify, a 20% increase in products saved to wishlists predicts a 36% increase in sales of that item during campaigns.
Establishing an inventory buffer prevents shortages when mobile shopping surges. The recommended level is usually between 10% and 30% above the standard forecast.
The 80/20 rule also applies: 20% of products usually generate 80% of demand.
Real-time synchronization is essential to avoid frustration and lost conversions. 72% of users abandon their purchase if they discover that a product they saw as available is actually out of stock when they reach the checkout stage.
An efficient API can reduce inventory errors by 70%.
Mobile apps enable dynamic expectation management during peak demand periods.
Brands that use personalized alerts reduce abandonment due to out-of-stock items by 21%.
There is no point in having inventory if logistics is not prepared to ship it. The key is flexibility.
Companies with warehouses prepared for peaks reduce delivery times by 30%.
Abacus, a leading retailer of books, games, and school supplies, experiences sharp spikes in mobile demand during back-to-school campaigns, Christmas, and new product launches.
The combination of forecasting + synchronization + flexible logistics has enabled Abacus to respond effectively to spikes in mobile demand without sacrificing sales.
Analyze historical data, define adjusted safety stock, segment products by demand, and use alerts that allow you to replenish only what is necessary.
Advanced ERPs, Google Trends, sales dashboards, user wish lists, mobile analytics tools, and predictive models.
The key lies in real-time synchronization, data-driven forecasting, automatic alerts, and rapid replenishment.
Availability, stockouts, replenishment time, lost sales, mobile conversion, and triggered alerts.
It offers relevant alternatives, alerts you when items are restocked, allows you to save items to a wish list, and sends personalized push notifications.
Preparing inventory for mobile peaks is one of the strategic keys to any modern e-commerce business. Analyzing data, anticipating demand, synchronizing inventory, and strengthening logistics helps prevent stockouts and maximize sales. By following the practices applied by Abacus, any business can successfully prepare for mobile demand peaks and deliver a solid experience even at times of peak pressure.
