27/8/25
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10
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How to build customer loyalty from your app after Black Friday
In the world of ecommerce, user attention is a scarce resource. Push notifications have become one of the most powerful tools to win back customers, increase conversion and strengthen the relationship with the brand. But it's not about "sending for the sake of sending": it's about sending effective push notifications.
With the right strategy, this channel can deliver open rates of up to 56%, well above traditional email marketing(Airship: 7 Mobile Engagement Statistics).
In this article we give you a practical guide to send push campaigns that work, segment, activate and convert. With examples, data and the real case of Humana, an organization that uses its app as a direct channel with thousands of users.
Pushes arrive on the cell phone without the user having to open the app. They are immediate, visible and allow the user to react at the right moment. They also allow you to personalize the message, adapt the content and measure the impact in real time.
Send when the user is responsive: MoEngage studies indicate that the best times for push in ecommerce are from 12:00 to 13:00 and from 19:00 to 20:00, with delivery rates of up to 60%(21 Critical Push Notification Statistics for 2023).
Not all your users are the same. A message for someone who has never bought before should be different from that of a frequent customer. Use variables such as frequency of use, products viewed, last purchase or preferences to refine your message.
Don't use push just to sell. Educate, entertain, inspire. Share exclusive content, early access, tips or brand stories.
Example: "Do you know how much CO2 you save by recycling a T-shirt? Find out here and take 10% off your next sustainable purchase."
Test titles, schedules, calls to action. Measure which combination works best. A single word variation can increase the open rate by 15%.
Pushes should not stand alone. Complement with banners, recommendations, automated flows, email or network presence. The experience must be consistent.
You may also be interested in: Native or hybrid app? What you should know before deciding
Humana, a non-profit organization dedicated to textile recycling and circular fashion, launched its app with Reskyt with a clear objective: to create a direct channel with its community without relying on networks or advertising.
Push notifications became their most powerful tool for activating users and promoting engagement.
Its app has become a direct, sustainable and effective communication channel with an engaged community.
It depends on the type of user and the value of the content. The ideal: between 1 and 3 a week, always with relevant content.
Yes, with Reskyt you can do it from a visual panel, without programming.
In terms of openness and immediate reaction, yes. Push is a more direct and less saturated channel.
Yes, you can activate automatic messages when abandoning a cart, visiting a section or after X days without activity.
Of course. You can add creatives, emojis and CTAs with direct links to product, content or promotions.
Push notifications are not just another channel: they are a daily opportunity to connect with your customers accurately and at no cost. If you design them well, they can become the engine of your conversion and loyalty.
With the right approach, data and a platform like Reskyt, your app can speak directly to each user at the right time. And if you don't do it, someone else will.
Want to start sending push notifications that convert? Request a demo and find out how to do it step by step.
