25/8/25
.
10
min
Free yourself from Google and Meta: your app as a direct sales channel
Black Friday is one of the most important peaks of the year for ecommerce. But what really makes the difference is not what happens on that day, but what you do with new customers afterwards. And here, your app plays a decisive role.
In this article you will learn how to retain customers after Black Friday from your app, with concrete actions, data that support its effectiveness and the success story of 226ERS, a leading brand in sports supplementation that has turned its app into a continuous loyalty tool.
This is a real figure. According to Mobiloud benchmarks, only 30% of customers make a second purchase within 3 months of their first purchase(What's a Good Repeat Customer Rate?).
This represents a huge wasted opportunity. If you don't work on post-campaign retention, you will have invested time and budget in acquisition that does not translate into long-term profitability. Mobile apps offer the perfect channel to reverse this situation and transform that first sale into the beginning of a lasting relationship.
Once the campaign is over, send a push thanking for the purchase and offering an exclusive coupon for the next purchase. Thanking doesn't cost, but it converts. The message should be warm, close and personalized.
Example: "Thanks for trusting us on Black Friday, are you up for the next challenge? Use the code VUELVO10 and enjoy 10% more."
Design a sequence of messages (e.g. 3, 7 and 14 days after the first purchase) with usage tips, complementary product recommendations or loyalty program benefits. Automate this flow to avoid relying on manual interventions.
Fact: Apps that include structured onboarding features retain up to 37% more users in the first 30 days(Enhancing User Retention by Leveraging Effective Onboarding Strategies).
Ask for product or shopping experience reviews. This improves trust, allows you to collect valuable data and better segment future recommendations. In addition, it is a way to make the customer feel heard.
If someone bought a product from one category, offer a complementary one. For example, if someone bought running shoes, suggest technical socks, insoles or a reusable bottle. The more segmented the message, the higher the conversion rate.
Create weekly challenges with prizes or points if they open the app, rate products or share with friends. Adding game dynamics helps to strengthen the emotional relationship with the brand.
Example: "Can you open the app three days in a row this week? If you do, you unlock a surprise gift."
You may also be interested in: 5 strategies to boost the mobile conversion of your ecommerce
The first 7 days after purchase are crucial. That's when the customer remembers the brand, the product and the experience. If you don't impact him again, the relationship is likely to cool and he won't come back until the next big promotion.
From the app you can design a progressive contact plan that keeps their attention without saturating: useful content, related proposals, new launches, brand stories or fun challenges.
226ERS, a Spanish brand specialized in high-performance sports nutrition, launched its app with Reskyt with a clear objective: not to depend on seasonality for growth.
During Black Friday, they captured thousands of new users. But the important thing came later: activating retention plans from the app and getting those customers to buy again before the end of the year.
The app became their most effective channel for transforming occasional customers into frequent users and brand prescribers.
Includes post-purchase email incentives, QR on packaging, web popups and social media messaging. Offers exclusive functionalities (order tracking, discounts, content).
The first 7 days after purchase are key. This is when the user is most receptive. Take advantage of this momentum.
Yes, with Reskyt you can set up message flows and automatic actions based on behavior without code.
Of course. You can tag the buyers of that campaign and launch targeted promotions, upselling or surveys.
Personalization, relevance and value. The customer does not want another empty promotion, but content and useful proposals.
The real value of Black Friday is in what happens afterwards. If you have an app, you have the perfect tool to turn one-time traffic into a lasting community.
226ERS proves it: with strategy, segmentation and automation, you can retain your customers and turn your app into the channel with the best return.
Want to see how your app could help you build loyalty after Black Friday? Request a demo and we will walk you through it step by step.
