13/8/25
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10
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Native or hybrid app? What you should know before deciding
Mobile traffic already represents more than 75% of ecommerce visits in Spain, according to the Ecommerce Spain 2024 Study. However, the mobile conversion rate is still below the desktop channel.
This means there is a huge untapped opportunity: if you optimize the mobile experience, you can increase your sales without increasing your recruitment budget.
In this article we share 5 practical strategies to increase mobile conversion in ecommerce, with real data and the success story of Condis, a supermarket chain that has boosted its app channel with Reskyt technology.
One of the common brakes on the mobile channel is reorder friction. Apps allow the user to quickly access their history and repeat orders with just two clicks.
This functionality is especially effective in highly recurring verticals such as food, beauty or health.
Fact: Brands that enable quick in-app repurchase increase monthly purchase frequency by 42%(Key Mobile App Statistics 2024).
Email is slow and massive. On the other hand, well-targeted push notifications generate up to 10 times more open rates and are ideal for alerting about promotions, restocking or abandoned carts.
With segmented push you can avoid cold or generic emails. The app channel allows you to speak to each customer when they need it, with relevant promotions, expiration alerts or usage tips. This generates value, not noise. In fact, according to OneSignal, push notifications can increase retention by 88% in health and wellness apps(Mobile App Benchmarks 2024).
68% of mobile abandonments occur during checkout, mainly due to long forms, card errors or slow loading times.
Fact: Optimizing the checkout process can increase mobile conversion by up to 35%(Ecommerce Spain 2024 Study).
In an environment of information overload, relevance is everything. A well-structured app allows you to display products, banners or sections tailored to the user's history and preferences.
This reduces the decision time and increases the conversion rate.
Fact: Personalization in the app home increases average order value by 29%(State of Mobile 2024).
Apps should not only close the sale, but build a lasting relationship. Integrate into your app:
Fact: Apps with loyalty features increase monthly retention by 55% compared to those without(Loyalty Program Statistics 2025).
Condis, one of the leading supermarket chains in Spain, opted for a native app with Reskyt to boost its mobile channel.
Results:
Today, its app has become the main direct relationship channel with its most loyal customers.
Yes, the app enables personalization, speed, push notifications and tailored flows that clearly improve conversion and loyalty.
With a platform like Reskyt, all these functionalities are included in the app without the need for complex development or additional investment.
From the Reskyt dashboard you can monitor conversion, recurrence, average value and push open rate to optimize your actions.
The app is complementary and multiplies results. According to IAB Spain, 90% of mobile time is spent in apps, not browsers.
No. They work for fashion, beauty, home, pets, sports or toys. Any ecommerce with mobile traffic can benefit.
Increasing mobile conversion in ecommerce does not require magic or large investments. You just need a well-designed app, with features that respond to how your customer shops. Brands like Condis are already seeing results. And you can start today too.
Want to see what your app would look like and what results it could deliver? Request a demo and start converting more on the channel your customers prefer.
