Success story · Food & drink · Netherlands · Custom build
BBQuality
BBQuality generates 39% of its total revenue from the app
of revenue, from the app
Business impact
What the app brought to the business
Conversion
conversion in the app, above mobile web
Value per customer
average order value
Revenue
of total revenue comes through the app
Revenue
of digital revenue came through the app after just 3 months
Revenue
app sales in 2025 vs the same period in 2024
The client
BBQuality
Leading online butcher in the Netherlands, specialising in premium cuts and barbecue ("taste the good life"). Based in Oss · 2 countries · 15 employees.
The challenge
Build its first app to strengthen its omnichannel strategy, with smoother navigation than mobile web and direct communication with its customers.
The solution
Native app with the full catalogue, fast checkout, push with alerts and tips from the butcher, and app-only launches with early access to seasonal events.
Objectives
What they set out to do
- Build a mobile channel from scratch
- Improve loyalty and engagement with better UX
- Direct, agile communication
Integrations
Connected to their stack
«We have been getting fascinating insights since launch. Right now, an app notification usually has more impact than an email, which lets us optimise costs in the long run. To keep up interest, we offer exclusive perks such as early access to Black Friday and app-only promotions. Looking ahead, we will focus on gamification and personalisation.»
Adoption and efficiency
And also
Data provided by each customer. Unless otherwise stated, comparisons are between app users and mobile web users. This is not a guarantee of results.
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