Success story · Fashion · Spain · PrestaShop
Polín et moi
Polín et moi multiplies mobile conversion by 4.5 with its app
conversion vs mobile web
Business impact
What the app brought to the business
Conversion
conversion vs mobile web across the whole year
Conversion
conversion vs mobile web on Black Friday
Value per customer
average order value vs other channels
Revenue
app sales during the Black Friday peak
Revenue
online sales on Black Friday (Nov 2024 vs Nov 2023)
The client
Polín et moi
Spanish family-owned brand blending romantic Mediterranean aesthetics and contemporary design for the "real woman". Based in Madrid · €7M turnover · 20+ countries · 25 employees.
The challenge
With an established online presence, it needed a leap in conversion and profitability, and a direct channel with exclusive rewards for its community.
The solution
Native app built on UWT with premium UX/UI, push to stop depending on social media algorithms, and app-only launches and early access (Black Friday).
Objectives
What they set out to do
- Improve digital marketing profitability
- Strengthen retention
- Increase overall conversion
Integrations
Connected to their stack
«We launched the app with Reskyt just in time for Black Friday and the results were exceptional. The technology was highly cost-effective and allowed us to run an app-exclusive strategy with additional discounts. The most remarkable thing was the significant flow of new customers who joined our community specifically through the app.»
Adoption and efficiency
And also
Data provided by each customer. Unless otherwise stated, comparisons are between app users and mobile web users. This is not a guarantee of results.
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