Success story · Fashion · Italy · Salesforce
Doppelgänger
Doppelgänger triples mobile conversion with its native app
conversion vs mobile web
Business impact
What the app brought to the business
Conversion
conversion rate vs mobile web
Value per customer
average order value vs other channels
Revenue
of digital revenue comes through the app after just 3 months
Revenue
app sales during the Black Friday peak
The client
Doppelgänger
Italian menswear brand blending traditional Roman tailoring with modern style. Based in Rome · €80M+ turnover · 30+ countries · 700 employees.
The challenge
With 80% of traffic on mobile, they needed more than a website: a tool in the customer's daily life, with a smooth, native experience.
The solution
Native app launched with Reskyt as technology partner: native experience, segmented push notifications, geolocation and the app as an omnichannel engine.
Objectives
What they set out to do
- Maximise engagement, retention and mobile conversion
- Double LTV
- Generate 10% of online revenue from returning customers in the first year
- 30,000 downloads in 12 months
Integrations
Connected to their stack
«We recorded a +35% increase in the average order value of purchases made from the app. We are especially pleased with the very high percentage of users who chose to enable both push notifications and geolocation, which allows us to build an even more effective one-to-one relationship with the customer.»
Adoption and efficiency
And also
Data provided by each customer. Unless otherwise stated, comparisons are between app users and mobile web users. This is not a guarantee of results.
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