Success story · Footwear · Italy
Bata
Bata multiplies ARPU by 5 with its app
ARPU vs mobile web
Business impact
What the app brought to the business
Conversion
conversion rate vs mobile web
Value per customer
ARPU of app users vs mobile web
Revenue
of total revenue during the soft launch, with no marketing spend
The client
Bata
Footwear, sneakers and urban streetwear retailer of the Bata group, with a strong presence in Italy, Spain and other European markets. Bata Group: +5,300 stores, +70 countries and 150 M pairs a year.
The challenge
Launch a mobile channel of its own without duplicating the digital team's work.
The solution
Native iOS and Android app synced with the eCommerce store, released as a soft launch.
Objectives
What they set out to do
- Increase average revenue per user
- Launch fast in several countries without traditional native development
- Improve conversion vs mobile web
«Reskyt allowed us to turn our mobile web into a high-performance app in record time, without the burden of traditional development. It is not a simple wrapper; it is a strategic enabler that doubled our conversion rate and helped us prove the business case for app-driven growth.»
Adoption and efficiency
And also
Data provided by each customer. Unless otherwise stated, comparisons are between app users and mobile web users. This is not a guarantee of results.
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