Success story · Pharmacy & health · Spain · PrestaShop · First App
Farmacia Barata
Farmacia Barata increases customer LTV by 37% with its app
LTV vs web
Business impact
What the app brought to the business
Conversion
conversion in the app vs 1.98% on mobile web (+57.3%)
Value per customer
LTV vs web
Value per customer
average order value vs web
Value per customer
60-day purchase frequency thanks to push
Revenue
of total revenue comes through the app (27% of orders)
The client
Farmacia Barata
A benchmark in online sales of over-the-counter medicines, health and dermocosmetics, with over 700,000 customers in Spain and Portugal. €8M+ turnover · 2 countries · 15 employees.
The challenge
It depended 100% on the web channel in a highly competitive sector; it needed an app of its own to boost loyalty and repeat purchases without rebuilding its infrastructure.
The solution
Health and wellness-oriented UX/UI, push strategy (offers, exclusive promotions, reminders) and app-only benefits.
Objectives
What they set out to do
- Increase purchase frequency with a direct channel of its own
- More useful, personalised browsing (cosmetics and supplements)
- Reach customers with push in the same space as messages from friends and family
Integrations
Connected to their stack
«Online pharmacy is a highly competitive sector, but with a very loyal audience if you give them what they are looking for. With our app we have built much stronger loyalty with our customers and made browsing far more useful for them, especially those interested in cosmetics and supplements. Reskyt was the perfect partner to make it happen.»
Adoption and efficiency
And also
Data provided by each customer. Unless otherwise stated, comparisons are between app users and mobile web users. This is not a guarantee of results.
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