Success story · Toys · Spain and Portugal
Toys 'R' Us Iberia
Toys 'R' Us Iberia triples customer conversion in the app
conversion vs mobile web
Business impact
What the app brought to the business
Conversion
conversion of app users vs mobile web
The client
Toys 'R' Us Iberia
Global leader in toys and baby products. Toys 'R' Us Iberia operates a wide network of stores in Spain and Portugal, with over 600 million in annual turnover.
The challenge
Have a direct channel with families ahead of every key campaign.
The solution
Native app with segmented push, events and attendance registration.
Objectives
What they set out to do
- Launch the app faster and at a much lower cost
- Autonomy to adapt the app without depending on IT
- Unified development and deployment across web and app
- Build community: booking play sessions and in-store talks
«We were looking for a solution to boost our mobile strategy quickly, one that went hand in hand with our web strategy at an affordable price. Reskyt turned out to be the perfect partner.»
Adoption and efficiency
And also
Data provided by each customer. Unless otherwise stated, comparisons are between app users and mobile web users. This is not a guarantee of results.
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