28/11/25
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10
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Advanced metrics that every ecommerce app should measure
In a digital market where the user can choose from thousands of options, the first impression is everything. UX/UI design in ecommerce apps has become one of the fundamental pillars to ensure conversion and loyalty. A well-designed app not only attracts, but also makes the user fall in love from the first click.
According to the Adobe Digital Experience Report 2024, 70% of users abandon an app after a poor browsing experience. On the contrary, brands that invest in UX design achieve a 9 times higher ROI thanks to improved conversion and retention. This article explains how to design an ecommerce app that connects emotionally with your customers, increases your sales and reinforces your brand.
UX (User Experience) design focuses on how the user feels when interacting with your app: how easy it is to navigate, buy or return. On the other hand, UI (User Interface) design deals with the visual elements - colors, typography, images, iconography - that give coherence to the brand identity.
Overall, the UX/UI creates an experience that should be fluid, intuitive and consistent with the brand. An app with good UX/UI design builds trust, invites exploration and converts more.
Designing an ecommerce app that works goes far beyond aesthetics. It's about building a seamless user journey, where every interaction adds value.
Less is more. An app overloaded with menus or pop-ups is confusing and frustrating. Users should find products in three clicks or less. A well-structured menu and an optimized search bar are a must.
According to Nielsen Norman Group (2024), apps with simplified navigation increase conversion rates by 25% over those with complex structures.
Modern UX design is all about personalization. Displaying products based on browsing history or behavior-based recommendations increases the perceived value of the app.
In ecommerce, personalization improves engagement by up to 60% and reduces abandonment by 20% (source: IAB Spain, 2024).
An impeccable design is useless if the app is slow. Every second counts: according to Google, a one-second delay in loading can reduce conversions by up to 7%. Opt for optimized native apps that guarantee speed and stability on any device.
Colors, fonts and visual elements should reflect the brand identity. In fashion or lifestyle apps, an attractive design can increase purchase intent by up to 35%. Consistency builds trust and reinforces recognition.
Small animations, vibrations or visual effects at key moments (such as adding a product to cart or finalizing an order) make the experience memorable. These micro-interactions humanize the app and improve retention.
Designing a successful app is a comprehensive process that combines strategy, design and technology. These are the keys to creating an irresistible experience:
Before designing, you need to know. Define who your customers are, what they are looking for and how they behave in the mobile environment. Create user archetypes and adapt the design to their expectations.
85% of online purchases in Spain are made from cell phones (Adigital, 2024). The app must be designed exclusively for this environment: accessible buttons, navigation by gestures, legible texts and well-placed calls to action.
The checkout is the most critical moment in the user's journey. The more steps there are, the more abandonment occurs. Reduce fields, offer streamlined payment methods and add options such as one-click checkout or Apple/Google Pay.
Inclusive design improves the experience for everyone. Make sure text is legible, buttons are well spaced and there is enough contrast between colors. An accessible app broadens the audience and improves brand perception.
UX design never ends. Analyze metrics, perform A/B tests and collect user feedback. Apps that iterate constantly achieve 40% higher retention rates than those that don't (Data.ai, 2024).
Reskyt allows you to create native ecommerce apps that combine design, performance and customization without the need for technical expertise. With its real-time synchronization technology, brands can keep products, prices and banners updated instantly, ensuring a seamless and consistent experience.
In addition, Reskyt' s control panel allows you to freely adapt the design, send push notifications and customize navigation, making it easy to create a user-centric experience aligned with your brand identity.
The Born Living Yoga brand, a benchmark in sports fashion and wellness, was looking for an app that would convey their philosophy of balance and sustainability. With Reskyt, they developed an app with a UX/UI design optimized to offer a calm, intuitive and visually coherent experience with their identity.
Born Living Yoga demonstrates that well-executed UX design can be a powerful tool to emotionally connect with users and increase profitability.
Because it directly influences conversion, loyalty and brand perception. A smooth and consistent experience improves engagement and reduces abandonment.
It depends on the complexity of the ecommerce, but with Reskyt you can launch an optimized native app in just 4 weeks, ready to offer a premium experience.
Avoid confusing menus, slow loading times, long forms and excessive visual elements. Simplicity and consistency are key.
Analyze metrics such as session time, conversion rate and user retention. It also collects direct feedback through surveys or ratings.
Reskyt offers total design flexibility, real-time synchronization and expert usability support. Its technology allows you to create personalized experiences without technical complications.
An ecommerce app with a good UX/UI design not only sells more, but also creates lasting bonds with users. Fluidity, visual coherence and personalization are the keys to make the customer fall in love from the first use.
With Reskyt, you can create an app that combines aesthetics, performance and profitability, optimizing every touch point with your customers. Designing to delight is not a luxury: it is the path to success in mobile commerce.
Ready to create an app you'll love? Request a free demo and discover how Reskyt can help you design the perfect app for your ecommerce.
