28/11/25
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10
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Advanced metrics that every ecommerce app should measure
App Commerce has become the most powerful channel for loyalty and sales. Today, users expect personalized experiences, quick purchases and a design adapted to their interests. And the brands that understand this are the ones that grow the most.
According to the IAB Spain 2024 Mobile Marketing Report, 80% of online shoppers in Spain use apps for recurring purchases. Brands that have their own app increase their conversion rate by more than 30% and their recurrence rate by 45%. But not all apps work the same: success lies in adapting the experience to the sector and the customer.
In this article, we show you examples of successful by sector - fashion, sports, home and more - along with practical tips to apply the best strategies in your ecommerce.
The fashion sector is the most important sector in Spanish ecommerce. According to the CNMC study (2024), 55% of online purchases correspond to clothing, footwear and accessories. In this highly visual and competitive market, personalized apps are essential.
Fashion brands developed with Reskyt have achieved conversion increases of up to 60% and recurrence improvements of 50%. Thanks to its integration with CMS like Shopify or PrestaShop, they can launch promotions in seconds and update catalogs effortlessly.
Sports mobile commerce is another of the fastest growing sectors. Users are looking for speed, exclusive promotions and a personalized experience to accompany their active lifestyles. According to Data.ai (2024), sports apps increased their usage time by 35% in the last year.
The sports fashion store Décimas trusted Reskyt to launch a native app connected to its ecommerce. The objective was clear: to improve the mobile experience and increase the loyalty of its most active customers.
The Décimas app demonstrates that user experience-oriented design can multiply profitability in the sports sector.
The home and decoration sector has found in apps an ideal channel to offer visual and emotional experiences. According to IAB Spain's eCommerce Study in Spain 2024, home and decoration apps have a retention rate of 48% compared to 22% for mobile websites.
Home décor brands working with Reskyt have achieved 35% increases in average ticket and 25% reductions in returns thanks to improved product visualization and accuracy.
Grocery apps are redefining the relationship between the customer and the supermarket. With shopping lists, personalized promotions and points programs, users save time and shop more frequently.
According to Adigital (2024), food mobile commerce grew by 28% in Spain last year. Supermarket apps that integrate automatic notifications and fast payments increase their retention by 40% compared to those that do not.
With Reskyt, food ecommerce companies can manage their campaigns from a single dashboard, with real-time updates and no technical knowledge.
In the beauty industry, trust is key. Personalized ecommerce apps allow you to recommend specific products, show tutorials and build loyalty with valuable content.
DataReportal (2024) data confirms that users who receive personalized content buy 37% more and keep the app installed longer.
A beauty app doesn't just sell products, it builds trust with the customer. And loyalty translates into recurring revenue.
Fashion, sports, home, beauty and food are the fastest growing sectors in ecommerce apps, although any business with recurring traffic can take advantage of their benefits.
If more than 60% of your traffic comes from mobile or if you have a recurring customer base, it is the perfect time to launch your app.
Design adapted to the brand, updated catalog, push notifications, quick checkout and segmented loyalty strategies.
Analyze metrics such as conversion rate, session time, purchase frequency and average order value. Reskyt offers integrated analytics dashboards for this.
Reskyt allows you to create native apps connected in real time, customizable by sector and managed without code, ensuring an optimized user experience.
The success of ecommerce apps lies in their ability to adapt to the needs and habits of each type of customer. From fashion to food, brands that have opted for personalized apps have achieved tangible results: more sales, higher retention and better brand positioning.
With Reskyt, you can create an app tailored to your industry in just 4 weeks, connected in real time with your ecommerce and ready to increase your sales. Vertical specialization is no longer an option: it is the key to stand out in a competitive market.
Want to discover what your ideal app would look like by industry? Request a free demo and start transforming your ecommerce into a profitable and personalized mobile channel.
