28/11/25
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10
min
Advanced metrics that every ecommerce app should measure
E-commerce is no longer limited to the computer. Today, mobile commerce accounts for more than 75% of online purchases in Spain according to the IAB Spain 2024 eCommerce Report. Consumers are looking for convenience, speed and seamless experiences. And that's where an app makes the difference.
The development of mobile applications for ecommerce allows creating a direct connection between brand and customer, offering a personalized experience that boosts conversion. It is no coincidence that companies with their own native app increase their repeat purchase rate up to 50% more than those that only have a mobile website (source: DataReportal, 2024).
In this article we explain how to create an ecommerce app that really sells, with best practices, key functionalities and a real case: DosFarma, an online pharmacy that transformed its mobile channel with an app developed with Reskyt.
Having an app is not just a question of modernity. It is a growth strategy. Ecommerce apps increase customer retention, improve conversion rates and reduce the cost of acquisition thanks to the direct channel.
In short, a well-designed ecommerce app multiplies sales opportunities and allows you to build more lasting relationships with your customers.
Creating an app is not just about design or technology. It's about strategy. Success depends on how you connect the customer's needs with the brand's value proposition.
Before starting development, you must be clear about what you want to achieve with your app: build loyalty? increase average ticket? reduce marketing costs? Also, segment your audience: a young and recurrent user is not looking for the same thing as an occasional customer.
For the best experience, go for native apps, as they offer better performance and compatibility with the device's functionalities. Platforms like Reskyt allow you to connect the app directly to your ecommerce without programming, ensuring real-time updates of products, prices and content.
Design is a decisive factor for conversion. An optimized UX/UI design guides the user without friction, with clear buttons, simple navigation and visible calls to action. According to Adobe, brands that prioritize user experience increase their revenue by 23% on average.
Apps that offer recommendations based on purchase history or preferences increase conversion by 35% (source: IAB Spain, 2024). Use segmentation to tailor messages, featured products and offers to each profile.
Automatic and segmented push notifications are the most powerful weapon in app commerce. They allow you to communicate launches, discounts and reminders without relying on external advertising. In fact, apps with an active push strategy register 50% more engagement than those that do not (Data.ai, 2024).
Your app must be synchronized with your ecommerce to avoid errors and duplications. Platforms like Reskyt integrate CMS like Shopify, PrestaShop or WooCommerce natively, which makes it easy to keep products, prices and stock updated without technical complications.
The development of mobile applications for ecommerce does not end with the launch. Monitor key metrics: conversion rate, session time, active users or repurchase rate. This data will allow you to optimize the experience and increase profitability month after month.
Reskyt offers a platform that allows you to create fully integrated native ecommerce apps in just 4 weeks. Its code-free system connects directly to your online store, ensuring real-time synchronization and full design customization. So brands can focus on selling more, not managing technical complexities.
The online store DosFarma, a leader in parapharmacy products, was looking to improve its mobile channel and build loyalty among its most recurring customers. With Reskyt's help, they launched a native app connected in real time with their ecommerce, achieving remarkable results in just three months.
The DosFarma case demonstrates that a well-designed app synchronized with the ecommerce can multiply results without increasing operating costs.
It depends on the complexity, but with Reskyt you can launch a fully functional native app in as little as 4 weeks, ready to sell from day one.
No. Reskyt is designed for marketing and ecommerce teams. Its visual dashboard allows you to manage the app without writing a single line of code.
Yes, Reskyt automatically connects to major CMS like Shopify, PrestaShop, WooCommerce, Magento or VTEX, reflecting all changes in real time.
It allows you to send personalized notifications, create points programs and offer exclusive benefits, increasing recurrence and loyalty.
Reskyt offers an agile solution, without code, synchronized with your ecommerce and with expert support, which reduces costs and development times by up to 80%.
The development of mobile applications for ecommerce is no longer a luxury, but a necessity to compete. Native apps offer higher conversion, loyalty and profitability. In addition, they allow you to communicate directly with your customers, without relying on third parties.
With Reskyt, any ecommerce can have a professional app, synchronized and ready to sell more. Optimize the shopping experience, build user loyalty and transform your mobile channel into your main source of growth.
Want to see for yourself? Request a free demo and discover how to create an app that multiplies your sales with Reskyt.
