28/11/25
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10
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Advanced metrics that every ecommerce app should measure
The mobile app market is more competitive than ever. According to Data.ai (2024), there are more than 5 million active apps in the App Store and Google Play. Standing out in this environment requires strategy, optimization and consistency. This is where ASO (App Store Optimization) comes into play, a key discipline to improve your app's visibility, increase downloads and build user loyalty.
In the case of ecommerce apps, a good ASO strategy can make the difference between going unnoticed or becoming a recurring sales tool. In this article, we tell you how to optimize your app to stand out from the competition, improve its organic positioning and how to Reskyt can help you in this process.
ASO or App Store Optimization is the set of techniques and strategies to improve the visibility of an app within the app stores, similar to SEO in search engines. Its goal is to achieve more organic downloads and increase conversion within the App Store (Apple) and Google Play (Android).
ASO combines on-metadata factors (those that you can modify directly in your listing) and off-metadata factors (external actions that affect positioning, such as ratings and downloads). Below, we explain the most important points.
The title is the most relevant element for the search algorithm. It should include the main keyword (e.g. "ecommerce app", "buy online", "fashion store") without losing naturalness. In addition, the description should integrate synonyms and related terms in a seamless way to improve indexing.
The first lines are crucial. Include the most attractive benefits for the user: speed, exclusive promotions, ease of purchase, personalized attention or loyalty rewards. On Google Play, the content is indexable by the algorithms, so it is advisable to optimize it as if it were an SEO file.
The visual aspect directly influences the download rate. The icon must be simple, recognizable and consistent with the brand identity. The screenshots, on the other hand, should highlight the key functions: catalog, purchase process, promotions or push notifications.
85% of users check reviews before downloading an app (source: Statista, 2023). Encouraging positive reviews and responding to feedback reinforces trust and improves in-store positioning.
App stores reward apps that are updated frequently, interpreting this as a sign of continuous improvement. Keeping the app updated with new features and performance improvements helps to climb the rankings.
A light, fast and stable app improves retention and reduces abandonment. Reskyt creates native apps optimized for iOS and Android with fast loading and real-time synchronization with the ecommerce, which favors both the user experience and the ranking in the stores.
ASO is not limited to the initial launch: it requires continuous analysis and optimization. Keywords change, competition evolves and algorithms are constantly updated. That's why monitoring results is as important as optimizing your listing.
With more than 750 apps developed in 20 countries and more than 75 million push notifications per month, Reskyt has the expertise to create and optimize ecommerce apps that rank. From technical connection to metadata optimization, the Reskyt team accompanies each client in the process of publishing and continuous improvement of their app.
In addition, the platform allows the app to be automatically synchronized with the ecommerce, ensuring that all information - products, prices, promotions - is effortlessly kept up to date, which also positively impacts reputation and ratings.
The Wurth brand, leader in products for industrial sectors such as automotive, construction and maintenance, opted for an app developed with Reskyt to improve the mobile experience of its customers and its digital presence.
Wurth needed an app with optimal performance and outstanding visibility in the App Store and Google Play, reflecting the quality and professionalism of its brand.
The Wurth case demonstrates that combining technology, design and an effective ASO strategy can multiply the visibility and profitability of an ecommerce app.
According to App Annie's report (Data.ai, 2024), global spending on mobile apps exceeded 180 billion euros in 2023, with growth of 14% over the previous year. In Spain, the number of downloads increased by 11%, with shopping apps being one of the fastest growing categories.
ASO (App Store Optimization) is the optimization of all the elements of an app to improve its visibility and positioning in the App Store and Google Play.
With an optimized file (title, description, keywords, images and ratings), frequent updates and engagement strategies to build user loyalty.
It is recommended to review keywords and visual elements every three months, or after changes in Apple or Google algorithms.
Yes, better visibility attracts more organic downloads, which translates into more traffic, more active users and more in-app conversions.
Reskyt offers advice and support in metadata optimization, visual design, in-store publishing and results analysis, guaranteeing maximum performance.
Optimizing an ecommerce app with ASO techniques is one of the most profitable ways to increase downloads, visibility and sales. The keys are a good keyword strategy, an attractive design and constant updating.
With Reskyt 's expertise and native integration technology, launching and positioning your app on App Store and Google Play is easier and more effective than ever. It's not just about being in the stores, it's about standing out.
Ready to climb the rankings with your ecommerce app? Request a free demo and discover how Reskyt can help you position and optimize your app to compete at the highest level.
