27/10/25
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10
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The numbers that prove your ecommerce needs an app
Fashion ecommerce is one of the fastest evolving sectors in the digital environment. In Spain, more than 55% of online purchases correspond to fashion and accessories (source: CNMC, 2024). However, competition has also grown, and it is increasingly difficult to capture and retain customers with a website alone. This is where a mobile app for an online clothing store makes the difference.
According to IAB Spain, 82% of digital shoppers in Spain use mobile as their main shopping channel. Brands that offer a personalized and seamless app experience improve conversion rates by up to 300% compared to their mobile web. In this article, we explain how an app can help you connect with your customers, sell more and build customer loyalty successfully.
Consumer behavior in fashion has changed: they are looking for immediacy, convenience and a closer relationship with brands. An app can offer just that. Let's take a look at the main benefits.
A mobile app allows you to communicate with your customer directly, without relying on social networks or third-party algorithms. The push notifications are the perfect channel to inform about news, launches and exclusive promotions.
The apps offer a streamlined experience, with intuitive navigation, fast checkout processes and options such as saving favorites or repeat orders. This translates into lower cart abandonment and higher satisfaction.
A well-designed app not only attracts new users: it keeps them active. According to Data.ai (2024), fashion ecommerce apps have a 45% higher repurchase rate than mobile websites, thanks to gamification, points and personalization strategies.
With an app you can learn about the behavior of your users: what products they look at, what sizes they prefer or at what time they buy. With this data, you can offer personalized recommendations and increase conversion by up to 25% (source: Deloitte Digital, 2023).
An app reinforces your branding by being always present on the customer's device. Every interaction, from the icon to the notifications, enhances the emotional connection with the brand.
Developing a mobile app for an online clothing store is not just about moving your website to mobile. It should be a strategic channel, designed to improve the user experience and increase sales.
Design is key in fashion. Your app should reflect the style of your brand with high quality images, consistent typography and a clear structure. First impressions directly influence conversion.
With Reskytyour app connects directly to platforms such as Shopify, PrestaShop, WooCommerce or Magento. This ensures that products, prices, categories and stock are updated in real time, avoiding errors and duplications.
Your app should include behavioral analysis tools to identify which products perform better, which pages retain more time and how to improve the conversion funnel. In Reskyt, this information is centralized in an intuitive dashboard without the need for technical knowledge.
Zacaris, a well-known online shoe, clothing and accessories store, decided to take a step further in its digital strategy with the development of its native app with Reskyt. Their goal was clear: to improve the mobile experience and increase conversions.
The case of Zacaris demonstrates that a well-designed and optimized fashion app can become the main sales and loyalty channel for a brand.
According to IAB Spain's 2024 Annual eCommerce Study:
In addition, mobile commerce in fashion is forecast to grow 25% annually through 2027, driven by personalization and immersive visual experiences.
Apps offer greater speed, personalization and loyalty. They allow you to send notifications, improve conversion and maintain direct contact with the customer.
With Reskyt, you can have a native app connected to your ecommerce in just 4 weeks, with no technical knowledge required.
Yes, the app automatically synchronizes with your ecommerce, so any changes are reflected in real time, without duplicate management.
Of course. You can segment your campaigns by gender, product type, location or user behavior to maximize conversions.
Reskyt combines native technology, customizable design and expert support. Its platform allows you to manage the app without code and easily scale it according to business needs.
The numbers don't lie: the fashion consumer is already shopping on mobile, and the brands that adapt are leading online sales. Creating a mobile app for an online clothing store is not only a competitive advantage, it is a necessity to connect, sell and build loyalty.
With Reskyt, you can launch a 100% customized native app, connected in real time and ready to increase your sales. Take the step towards a more digital, direct and profitable fashion.
Want to see what your ideal fashion app would look like? Request a free demo and discover how Reskyt can help you transform your ecommerce.
