13/10/25
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10
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How to achieve a personalized shopping experience in your app
Getting new customers costs between 5 and 7 times more than keeping existing ones, according to data from the Spanish Digital Marketing Association. In an environment where mobile engagement makes the difference, learning how to build customer loyalty from an app is essential to maximize profitability.
Mobile marketing and personalization have turned ecommerce apps into the preferred channel to connect with the customer in a direct, segmented and profitable way. Brands that manage to maintain a constant relationship with their users through their app increase their repurchase rate by 30% or more (IAB Spain, 2023).
A native ecommerce app is not just an extension of your online store: it is an environment where the customer lives an exclusive, comfortable and personalized experience. Unlike other channels, it allows you to send immediate messages, activate points programs or create visual environments adapted to the user, all without relying on third parties.
In this article we show you 6 mobile loyalty strategies that you can apply from your app to retain and engage your customers.
Push notifications are one of the most effective mobile marketing resources for maintaining contact with users. According to Data.ai (2023), brands that use personalized notifications increase retention by 50% compared to those that do not.
To be effective:
Example: a fashion store can send a notification reminding the launch of a new collection or an exclusive promotion for app users.
Design not only attracts, it builds loyalty. An app with a fluid and coherent user experience reinforces the link with the brand. According to Google, 75% of consumers judge a brand's credibility by its design.
Customize the colors, typography and visual elements of your app to convey your identity. In addition:
Loyal customers must feel valued. A points program or exclusive discounts encourage further purchases and improve Customer Lifetime Value (CLTV). According to a Salesforce report (2023), users who participate in loyalty programs spend 37% more on average.
Ideas for your eCommerce App:
Content also builds loyalty. Publishing articles, videos or tips from your app generates trust and positions your brand as a reference. If you also combine content with an emotional approach -storytelling-, the impact is multiplied.
For example, a fashion store can show how to combine the garments of its new collection or highlight the story behind its local production. This approach reinforces the connection with the brand and stimulates repurchase.
Personalized marketing is one of the pillars of mobile engagement. Apps with dynamic personalization achieve 22% higher conversion rates (Salesforce, 2023). It uses user behavioral data to offer them what they are really interested in:
The more relevant the experience, the more likely the customer is to return.
Loyalty is also about measuring. Use your app's analytics to understand which actions generate the most recurrence: clicks on notifications, purchase frequency, average order value or repurchase rate.
Establish clear KPIs and review results every month. Sustainable loyalty is based on continuous improvement.
La Garrocha, a men's fashion brand inspired by equestrian style, was looking for a more direct and efficient channel to engage its community. With the help of Reskyt, they launched an app that combines aesthetics, functionality and personalization.
La Garrocha's app has become a key communication channel and a tool to convert customers into brand ambassadors.
According to IAB Spain (2023), 70% of online purchases are made from mobile devices, and brands with their own apps retain 35% more customers than those that only operate from the web. Loyalty, driven by personalization and direct communication, is consolidating as the most profitable growth strategy.
You may also be interested in: Checklist ecommerce app for seasonal campaigns
Combining personalization, rewards and direct communication. Push notifications, points programs and visual experience help retain customers.
Analyze metrics such as recurrence, repurchase rate, monthly retention and average order value. Analytics tools integrated into the app give you this information.
Those that add value: notices of new collections, personalized promotions or repurchase reminders. Avoid generic or repetitive messages.
Yes, with Reskyt you can integrate loyalty programs into your app without the need for complex development, managing levels and rewards from a visual dashboard.
Because loyal customers buy more, recommend your brand and cost less to maintain. Loyalty improves ROI and reduces advertising dependency.
Loyalty is not just about retention, it's about creating lasting relationships with your customers. An ecommerce app optimized for engagement allows you to connect directly, offer value and generate more recurring sales.
The case of La Garrocha shows that, with strategy and technology, apps are the most effective channel to build loyalty and monetize your digital business.
Do you want to increase loyalty and sell better from your app? Request a free demo and discover how Reskyt can help you boost engagement and profitability of your mobile ecommerce.
