Essential checklist to prepare your app for each campaign of the year

Why do you need to prepare your app for each campaign?

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The commercial calendar is full of critical moments: Sales , Black FridayValentine's Day, Christmas, Back to School? Each campaign represents an opportunity to increase sales and loyalty. But also a risk if your app is not prepared.

According to IAB Spain, 79% of ecommerce users state that a bad experience in an app during a campaign makes them abandon the purchase. What's worse, many do not return.

That's why anticipating is key. With this checklist you can make sure your ecommerce app is ready to perform at its best on every key occasion. And if you need help, at Reskyt we are with you every step of the way.

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Checklist ecommerce app for seasonal campaigns

1. Review and update visual content

• Banners updated with campaign promos.
• Colors adapted to the aesthetics of the moment (Christmas, summer, etc.).
• Home page and featured categories adapted to the flagship products.

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2. Set up automatic promotions

• Define segmented coupons and discounts from the dashboard.
• Activate push notifications scheduled for key moments.
• Set up abandoned cart and repurchase reminders.

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3. Optimize conversion flows

• Review the purchase funnel and eliminate unnecessary steps.
• Ensures that the payment process is fast and frictionless.
• Test performance with load testing for traffic peaks.

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4. Customize the experience for each type of customer

• Create sections by profile: regular, new, inactive.
• Triggers intelligent recommendations based on history.
• Use purchase history to predict needs.

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5. Reinforces direct communication

• Segment your push notifications by geolocation or profile.
• Create automatic messages for first purchases or special dates.
• Take advantage of post-purchase interaction for surveys or reviews.

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6. Measure, adjust and improve in real time

• Activate analytics modules in app to view conversion by section.
• Detect screens with higher abandonment and adjust them.
• Set up A/B experiments to test different messages or layouts.

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Facts to support the importance of seasonal preparation

A study by Statista shows that apps prepared in advance for campaigns such as Black Friday can increase conversion by up to 41% over apps that improvise.

In addition, 50% of total annual ecommerce revenue is concentrated in just 3 or 4 key moments of the year. Having a ready and optimized app can make the difference between leading or lagging behind.

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Case Study: Talkual Foods

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Talkual Foods, a company focused on the sale of local fruits and vegetables, needed its app to be an agile and effective channel to communicate weekly promotions and increase recurrence.

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With Reskyt's support, they implemented a seasonal strategy that included:

• Christmas campaigns with adapted visual sections.
• Flash offers for inactive users through personalized push.
• Automated reminders for weekly case repurchases.

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Results:

• +26% conversion rate during the Christmas period.
• 48% reduction in cart abandonment rate thanks to optimized flows.
• +34% in monthly recurrence in app users vs. web users.

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Frequently asked questions about ecommerce app checklist for seasonal campaigns

How often should I update my ecommerce app?

It is advisable to update content and sections before each relevant campaign of the commercial calendar: Sales, Black Friday, Christmas, etc.

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How do I know if my app is ready for a new campaign?

Check our checklist and verify design, promotions, notifications, purchase flows and performance. In case of doubts, Reskyt will advise you.

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Can I apply this preparation without technical knowledge?

Yes, with Reskyt you can modify designs, activate promotions or change sections from a visual panel without programming.

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What is the impact of a prepared app versus an unoptimized one?

An updated campaign app can double conversion, increase average ticket and reduce abandonment at critical moments.

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How much time is needed to prepare the app before a campaign?

Depending on the level of customization, in 1 or 2 weeks you can have your app ready. The important thing is to plan ahead and execute with agility.

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Conclusion: anticipating is selling better

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A well-prepared app not only improves the results of each campaign, but also strengthens the user experience and brand positioning.

At Reskyt, we partner with brands like Talkual Foods to ensure that every detail is aligned with the business moment. From design to notification, everything counts.

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Are you ready for your app to perform at 100% in your next campaign? Request a demo and discover how much you can optimize, without technical complications.

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