Sell more shoes with an app your customers won't want to take off

Why does footwear need its own app?

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The footwear sector is unique within ecommerce: it requires accurate product visualization, size management, high recurrence and an experience that combines style and functionality.

A mobile app for a well-designed shoe store not only allows you to sell more, but also helps create a community of loyal customers, well segmented and committed to the brand.

In this article we analyze why a native app makes the difference in this sector, what features should not be missing and how brands like Polinesia are already achieving great results thanks to their app developed with Reskyt.

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What makes a footwear app unique?

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Intelligent size and stock management

The app can alert you when a size is back in stock or show first those that are in stock according to the user's profile. This reduces abandonment and improves conversion.

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2. Mobile-optimized product visualization

A shoe needs to be seen from every angle. Apps enable interactive galleries, tactile zoom and embedded videos that increase dwell time and desire to buy.

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3. Personalized recommendations by style or size

The app can learn from your previous purchases and offer you relevant suggestions. This is especially effective in urban and sports fashion, where product turnover is high.

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4. Segmented pushes for seasonal promotions

The app channel allows you to launch seasonal flash campaigns (sales, back to school, Black Friday) with personalized messages that multiply conversion.

Fact: According to DataReportal's Digital 2024 Spain report, 87% of fashion shoppers in Spain use mobile as their primary channel for inspiration and purchase.

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Technical keys to an effective native footwear app

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• Total synchronization with ecommerce: integrated stock, prices, promotions and orders.
• Intuitive visual filters: by size, color, brand or type of footwear.
• Optimized mobile checkout: one-click payment and flexible delivery options.
• Persistent Wishlist: the customer saves favorite models and receives alerts when there are sales or restocking.
• Gamification: points, levels or rewards for actions such as sharing looks or rating products.

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You may also be interested in: Your fashion store needs an app: how and why

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Case study: Polynesia and its urban fashion app

Polinesia, a brand focused on sports fashion and young footwear, wanted to offer a shopping experience that would connect with its audience: young, digital and mobile.

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Objectives:

• Launch a 100% customized app without relying on in-house development.
• Multiply conversion vs. mobile web.
• Encourage recurrence and new product discovery.

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With Reskyt, their app was directly connected to their ecommerce and launched in less than 4 weeks. Today it is one of their main channels for customer acquisition and loyalty.

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Results:

• +56% conversion rate in app channel vs. mobile web.
• +72% recurrence rate among app users in the first quarter.
• 41% decrease in the rate of abandoned carts.

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In addition, its marketing team launches campaigns by shoe type, gender and location without relying on technical support.

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Frequently Asked Questions

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Do I need to redo my website to have a shoe app?

No. With Reskyt we connect directly to your current ecommerce, without modifying your infrastructure.

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Does the app fit my brand's visual identity?

Yes, each app is custom designed, respecting typography, colors, photography style and tone of communication.

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Does the app also work for physical stores?

Of course. You can integrate functionalities such as geolocation, click & collect, local promotions or in-store code scanning.

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How do I manage changes without relying on developers?

From the Reskyt panel you can modify banners, push, sections or promotions without programming. It is no-code and in real time.

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Does the app allow segmenting by customer type?

Yes, you can send personalized promotions based on age, purchase history, usual size or browsing behavior.

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Conclusion: an app that fits like a glove (or like a good pair of sneakers).

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If you sell shoes, you need a channel that represents the style, comfort and personalization your customer expects. A mobile app not only improves conversion: it builds loyalty, community and brand.

As Polynesia, you can launch a connected native app, efficient and without technical complexity. Mobile is already your customers' main channel. Now it can be yours too.

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Want to see what your footwear app would look like? Request a demo and walk closer to your customers, starting today.

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