Your fashion store needs an app: how and why

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Monday, July 21, 2025
Your fashion store needs an app: how and why

Fashion and app channel: a combination that converts

At Reskyt we work with fashion brands looking to transform their digital presence and approach the customer from the most powerful channel: the mobile. In an environment as visual, changing and competitive as fashion, the native app has become the channel that best converts, builds loyalty and reflects the brand identity.

In this article we explain why your fashion store needs an app, what features make the difference, and how you can have it ready without technical complexities or custom developments. We tell you with real data and the example of Munich, a footwear brand that is already taking full advantage of App Commerce.

Why does an app improve fashion results?

  • The mobile channel leads the way: more than 75% of fashion traffic comes from smartphones. But the mobile web is not designed to convert.
  • Higher conversion rate: the app reduces friction, speeds up the purchase and allows personalization of the experience.
  • Increase average ticket: with bundling strategies, recommendations, and exclusive access for app users.
  • Real loyalty: push notifications, 1-click repurchase, and tailored content increase recurrence.

Why does an app improve fashion results?

Key functionalities in a fashion app

1. Smooth, frictionless, visual navigation

Native apps enable ultra-fast loading of images, intuitive filters by size, color or category, and an immersive experience without distractions.

2. Repurchase and favorites

The user can save garments, repeat orders, consult their history and receive alerts when a product becomes available again.

3. Customized sections by season or collection

From the app you can highlight launches, seasonal "must haves", or categories such as "for you", depending on the behavior of each customer.

4. Campaigns segmented by push

From Reskyt you can send notifications with specific promotions by size, style, location or frequency of purchase.

5. Loyalty program integration

Reward your best customers directly from the app with points, benefits or early access to sales. A key lever in the fashion industry.

You may also be interested in: 7 key advantages of having an app for your ecommerce

Real example: Munich and its native app with Reskyt

Munich, the renowned footwear and urban fashion brand, chose Reskyt to take its digital experience to the next level. Their goal was clear: to empower the mobile channel with a visual, fast app aligned with their brand identity.

Munich and its native app with Reskyt

Among the highlights of its implementation:

  • Launch in less than 4 weeks, with no need for internal development.
  • Full integration with your ecommerce and real time updates.
  • Push campaigns by customer profile (urban, sport, kids...)
  • Visual sections for each collection and seasonal catalogs.

Thanks to the app, Munich has managed to increase the average ticket of app users compared to mobile web users, improve conversion on key launches, and build loyalty among a community that is increasingly connected via smartphone.

How to launch your fashion app with Reskyt?

  • No programming: everything from a visual no-code panel.
  • Connected to your ecommerce: without duplicating efforts.
  • Customized and personalized design per campaign.
  • Ready for iOS and Android in 3 to 4 weeks.

And most importantly: with the support of our team and real examples from the fashion industry that are already achieving results.

Frequently Asked Questions (FAQs)

Does a fashion app also work for a small store?

Yes, if you have a differentiating product or a loyal community, an app can help you increase conversion and retention without large investments.

Can I update my app according to each collection?

Of course. You can adapt the design, banners, sections and featured products from the visual panel, without developers.

How much does it cost to maintain an app with Reskyt?

We work with a scalable SaaS model. No development costs, no surprises. Includes support, analytics, updates and new functionalities.

Can I integrate my points or discount program into the app?

Yes, our platform allows the integration of loyalty systems, virtual cards, codes and benefits for frequent users.

What are the KPIs that improve with a fashion app?

Conversion, average ticket, purchase frequency, push open rate and retention. It also decreases the cost of acquisition in the medium term.

Conclusion

If you have a fashion brand and you are looking to grow from the mobile channel, a personalized app can be your best asset. Brands like Munich are already seeing how App Commerce improves results, connects with their audience and strengthens their positioning. With Reskyt, launching your app is easier, faster and more profitable than you think.

Do you want to see how your fashion app could be? Request a demo and we will show you with real examples adapted to your business.