7 key advantages of having an app for your ecommerce

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Wednesday, July 9, 2025
7 key advantages of having an app for your ecommerce

Why does having an ecommerce app make a difference?

At Reskyt we have spent years helping brands from different sectors to transform their mobile channel into the main driver of sales and loyalty. Today, mobile ecommerce is not a trend, it is a reality. And a native app, well designed and connected in real time with your ecommerce, makes the difference.

Apps enable a direct, persistent and personalized relationship with the customer. Below, we explore in depth the 7 key advantages we have identified after working with hundreds of brands.

Higher conversion rate

An app reduces the number of steps between intent and purchase. This improves conversion significantly. Our clients have even multiplied their conversion rates x3 compared to the mobile web.

  • Intuitive and fluid interface adapted to the device.
  • Reduction of steps to purchase.
  • Persistent cart that avoids session restarts.
  • Higher loading speed and lower friction.

2. Increase in average ticket

With features such as recommendations, upselling or bundles, apps invite you to buy more and better. At Reskyt, we see it every day: app users not only buy more easily, they spend more.

3. Loyalty and recurrence

An installed app becomes a direct channel. You can communicate with your customers without relying on third parties, create loyalty programs and encourage repurchase with a click. In sectors such as toys or health, this is key.

4. Personalization of the experience

With our platform you can tailor the shopping experience to each profile: by behavior, location, order history or interests. This not only improves conversion, but also strengthens the bond with your brand.

5. Access to exclusive functionalities

  • Segmented push notifications
  • Persistent cart
  • Offline access to catalogs or history
  • Integrations with scanner or loyalty cards

All managed from a visual platform, without code, by your own team.

6. Independence from Meta, Google Ads and other channels.

With your own app you can reach your customer directly, without paying for each click. You can create your own audiences and reduce your dependence on paid acquisition channels.

7. Total control over the channel

From design to promotions to content, you control every detail of your app. Everything is updated in real time, without duplicating tasks or resorting to developers. You gain agility and commercial focus.

Experience with Toys "R "Us: a case of applied appselling

One of our most representative projects is the one with Toys "R "Uswhich relied on Reskyt to launch its app with several very clear objectives:

  • Reduce development costs and accelerate launch.
  • Gain autonomy to adapt content without depending on IT.
  • Homogenize the experience between the web and the app.
  • Create community and energize physical stores with family events.

In the discovery phase, we jointly analyzed their digital challenges and came up with a customized solution, fully integrated with their ecommerce. The app included:

  • Automatic push notifications for promotions and reminders.
  • Access to the loyalty program.
  • A database for booking in-store play sessions and educational talks.

Today, families can search for activities by location and preferences, receive automatic confirmations and enjoy a real omnichannel experience. A clear example of how an app can go beyond direct sales and bring value to the entire community.

Frequently Asked Questions

How long does it take to launch an ecommerce app?

At Reskyt, our apps are ready to publish in 4 weeks, including full integration and visual customization.

How is the content of the app updated?

Everything is automatically synchronized with your ecommerce. No need to duplicate efforts or technical knowledge.

Does it adapt to small brands?

No doubt about it. Many niche stores see a great return thanks to the recurrence of their most loyal customers. The app is ideal to enhance that relationship.

Can I segment promotions by user?

Yes, you can segment by customer type, history, location, interests and more. All from our no-code panel.

How do I measure results?

Reskyt offers complete analytics: conversions, sessions, average ticket, push, loyalty and much more. All in real time.

Conclusion

At Reskyt we help ecommerce like Toys "R "Us to scale their sales from the app channel and create value beyond the purchase, generating community and experience.

Want to discover how Reskyt can help your ecommerce grow from the app channel? Request a demo and start transforming your mobile business today.