6/10/25
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10
min
How to make an impact on home and decoration from an ecommerce app
In ecommerce, there are times of the year when emotions drive purchases: Valentine's Day, Father's Day, Mother's Day, Christmas.... On these dates, consumers are not only looking for products, they are looking for connection. And brands that manage to communicate closeness through their app are the ones that sell the most.
According to IAB Spain (2023), 67% of online shoppers in Spain take advantage of seasonal campaigns to purchase gifts. This confirms that, with the right strategy, your app can be the ideal channel to sell more on special dates through personalized and emotional experiences.
Native apps are the perfect channel to build more personal relationships. They allow you to communicate directly with the customer, without saturating, with relevant messages and at the right time. In addition, a personalized app reinforces brand identity and multiplies emotional recall.
With segmented push notifications you can send messages tailored to the customer's profile. For example:
A message such as "Surprise your mother with something as special as she is" can generate up to 40% more interaction, according to data from Airship (2023).
Seasonal campaigns should be felt in the design. From the main banner to the icons, an app with a seasonally themed design achieves greater visual impact and better conversion. Emotions are also conveyed with colors, typography and warm photographs that connect with the date.
Creating specific sections in your app, such as "Gift ideas" or "Father's Day favorites", simplifies the user's search. According to Google, 85% of users abandon a purchase if they can't find what they are looking for in less than 3 clicks. A clear and attractive structure makes the difference.
With Reskyt' s platform you can schedule notifications, visual campaigns or app content changes in advance. This way, your campaign will be ready when the user starts looking for ideas.
The objective does not end with the sale. A good post-campaign strategy includes:
Mr. Wonderful, the Spanish brand of gifts and stationery with positive messages, has mastered the art of connecting emotionally with its customers. In campaigns such as Father's Day or Mother's Day, its app becomes a key channel to inspire and sell.
The success was a combination of emotional design, message personalization and ease of purchase.
Effective planning begins months in advance. Here is a quick guide for each phase:
You may also be interested in: Branding in mobile apps for ecommerce
According to Data.ai (2023), ecommerce app users shop 55% more often than mobile web users, and 70% say that a good personalized experience directly influences their purchase decision. On special occasions, these percentages increase to 65%.
With platforms such as Reskyt you can customize the design, messages and sections of your app to adapt them to key dates, without the need for technical knowledge.
Short, positive, emotion-focused messages ("make him feel special", "celebrate his smile") generate more engagement and better conversion rates.
Ideally, start planning 4 to 6 weeks in advance, to design the visual content, prepare the messages and correctly segment your audience.
You can measure this through KPIs such as conversion rate, number of in-app sessions, push notification clicks and purchase recurrence after the campaign.
Reskyt offers a platform that combines design, personalization and automation, allowing you to launch emotional campaigns in a matter of days without relying on IT.
Emotional campaigns are a unique opportunity to really connect with your customers. Your app is not only a sales channel, it is a direct communication tool that can transform a campaign into a memorable experience.
Brands like Mr. Wonderful demonstrate that selling more on special dates does not depend only on the product, but also on the emotion you know how to transmit.
Want to learn how to excite and sell more from your app? Request a free demo and discover how Reskyt can help you prepare seasonal campaigns that really connect.
