Get your app ready for Black Friday: keys to sell more

Black Friday: the big date for ecommerce

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The Black Friday is the most anticipated time of the year for digital commerce. In Spain alone, according to data from the Spanish Association of Digital Economy (Adigital), online sales during Black Friday grow by 25% compared to the annual average. In this scenario, having a well-prepared ecommerce app for Black Friday can make the difference between meeting objectives or falling behind.

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The app not only multiplies conversion during the campaign, but also becomes a direct channel for customer loyalty and communication. In this article we tell you how to anticipate the most important sales peak of the year and how to maximize the power of your app with the help of Reskyt.

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Why your ecommerce app is key for Black Friday

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Spanish consumers are increasingly connected. According to IAB Spain (2023), 83% of users buy directly from their mobile, and apps are the preferred channel for their speed, personalization and accessibility. Having a native app allows you to offer a smooth experience, avoid server crashes and communicate with your users instantly.

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Main advantages of a Black Friday app:

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• Speed and stability: native apps load up to 3 times faster than a mobile web.
• Push notifications in real time: informs about discounts, limited stock or flash promotions instantly.
• Loyalty: a personalized experience multiplies the chances of repurchase.
• No saturation: while the web may collapse, the app guarantees performance and availability.

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How to prepare your ecommerce app for Black Friday

Success depends not only on discounts, but on digital planning and execution. Here are the keys that every brand should have ready weeks before the event.

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Adapt the design and user experience.

Black Friday has its own visual language. Update banners, colors and highlighted sections of the app with tones associated with the campaign (black, gold, red). Also:

• Create specific sections such as "Flash Offers", "Top Sales" or "Last Units".
• Optimize the purchase process to do it in less than three clicks.
• Highlight your promotions on the home screen and key categories.

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2. Plan your push communication strategy

Personalized push notifications are your secret weapon. Sending the right messages at the perfect time can increase conversion by up to 40% (source: Data.ai, 2023).

• Segment your customers according to their behavior or interests.
• Send reminders before, during and after the campaign.
• Create urgent messages such as "today only" or "few units left".

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3. Test the app before the campaign

Before you start, make sure that everything is working properly. Perform a load test and check:

• Navigation speed and response times.
• Compatibility with different devices.
• Correct synchronization of prices, stock and promotions.

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4. Prepare your team and automate tasks

The success of Black Friday also depends on internal efficiency. With Reskyt you can automate campaigns and promotions from the visual dashboard without relying on the technical department. Plus, plan with your marketing team:

• Notification delivery schedules.
• In-app retargeting strategies.
• Post-purchase follow-up messages.

5. Don't forget the post-Black Friday phase

After the campaign, it is key to continue communicating with your customers. Offer loyalty discounts, invite customers to leave reviews and present your new Christmas collections. The goal is to convert sales peaks into repeat customers.

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You may also be interested in: How to build customer loyalty from your app after Black Friday

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Case Study: Xti and the mobile impulse on Black Friday

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Xti, one of the leading footwear brands in Spain, bet on its app as a strategic channel for Black Friday. Their goal was to reduce web saturation and increase mobile conversion. With Reskyt, they succeeded:

• Integrate your ecommerce and your app in real time.
• Design a customized interface with highlighted sections for offers and discounts.
• Launch segmented push campaigns based on buying behavior.

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Results:

• +46% in mobile conversion during Black Friday compared to the previous year.
• +31% in average ticket thanks to cross-selling and recommendations within the app.
• 25% reduction in technical incidents thanks to the stability of the app channel.

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Thanks to automation and optimized visual design, Xti turned Black Friday into its best sales week of the year.

Data reinforcing the importance of the app channel

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According to Adigital's report, 72% of Black Friday sales come from the mobile channel. In addition, app users spend 30% more per order and show a recurrence rate of over 40% compared to web shoppers. These data consolidate the importance of investing in an optimized app before the big campaign.

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Frequently Asked Questions about ecommerce apps for Black Friday (FAQs)

When should I start preparing my app for Black Friday?

Ideally, it is best to start 4 to 6 weeks in advance. This allows you to design visual campaigns, schedule notifications and test the app without rushing.

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What are the benefits of an app versus the web during Black Friday?

Apps are faster, allow you to send personalized push notifications and offer a better user experience, which translates into more sales and less abandonment.

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How can I improve conversion in my app during Black Friday?

Use specific sections for offers, personalize messages and simplify the buying process. The faster and clearer the path, the higher the conversion.

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Is it possible to manage everything from a single panel?

Yes, with Reskyt you can synchronize your ecommerce with the app and manage prices, stock, banners and promotions from a single platform without technical knowledge.

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What should I do after Black Friday?

Use the momentum to build loyalty. Send exclusive promotions, thank them for their purchase and launch retention campaigns for Christmas or sales.

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Conclusion: your app, your best ally on Black Friday

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Black Friday is not just a date, it is a strategic opportunity to strengthen your relationship with your customers. A prepared ecommerce app allows you to sell more, improve customer loyalty and optimize every action in real time.

Companies like Xti demonstrate that, with planning, design and technology, an app can be the key to success during the most competitive event of the year.

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Do you want your app to be ready for next Black Friday? Request a free demo and find out how Reskyt can help you turn every click into a sale.

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