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Sell more on special dates with your app: guide for emotional campaigns
The home and decoration sector is undergoing an unprecedented digital transformation. According to IAB Spain's Ecommerce Observatory (2023), more than 75% of users consult or buy home products from their cell phones. This makes furniture and decoration ecommerce apps an essential tool to connect with the modern customer.
Today's consumer is looking for inspiration, immediacy and visual experiences. An optimized website is no longer enough: they need a visual, fluid and personalized app that allows them to browse, compare and buy from anywhere. And here, Reskyt has become the visual solution by industry for brands that want to stand out.
The purchase of decoration or furniture products has a strong emotional component. The app not only improves conversion, but also strengthens the connection between the customer and the brand.
Interior design is a visual experience. An ecommerce app allows you to show the catalog in a more attractive way: with HD images, detail zoom, comparators and room views.
The user can receive personalized product recommendations based on their tastes or previous searches. This not only improves the experience, but also increases average ticket and recurrence.
In addition, segmented push notifications make it possible to communicate new launches or promotions with precision, generating impact without saturating.
With Reskyt's technology, changes made in the ecommerce(prices, stock, new products) are automatically reflected in the app. A single management, two synchronized channels. This reduces errors and speeds up seasonal campaigns.
A well-designed app not only attracts new shoppers, but also turns customers into brand ambassadors. Point programs, personalized promotions or priority access to new collections are actions that strengthen the relationship and encourage repurchase.
Your app should convey your identity from the first touch. Colors, typography, icons and visual style should reflect your brand DNA. A consistent aesthetic enhances trust and reinforces recognition.
The user must find what he is looking for in seconds. Categories, filters and menus must be well structured to facilitate the purchase by type of product, room or style.
The most successful apps in the sector not only sell: they inspire. Combining products with images of environments, videos or virtual tours allows the user to imagine how it will look in their home, increasing purchase intent.
A native app takes advantage of the capabilities of the mobile: camera, geolocation, notifications or quick access. For example:
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Kennay Home, one of the most trending furniture and décor stores, was looking for a way to better connect with its customers and increase sales from the mobile channel.
Kennay Home's app not only modernized its strategy, but turned it into a digital showcase that combines aesthetics, performance and loyalty.
According to Statista, the furniture and decoration ecommerce market in Spain will grow by 17% in 2023, with a 52% increase in the use of mobile as the main purchasing channel. In addition, brands with personalized visual apps register 37% more engagement than those that only operate from the mobile web.
An app offers greater speed, personalization, direct access and a more immersive visual experience, ideal for design and decoration products.
Invest in consistent design, high quality images and intuitive navigation. Reskyt allows you to adapt every visual detail without the need for technical development.
No. With Reskyt, your ecommerce catalog is automatically synchronized with the app, avoiding duplication of tasks and stock or price errors.
Yes, segmented push notifications allow you to communicate specific campaigns based on preferences, location or purchase behavior.
In just 4 weeks you can have your app ready, fully connected and adapted to the style of your brand, without technical complications.
In the home and decor sector, visual impact is everything. With an ecommerce app for furniture and decoration created with Reskyt, you can offer a personalized, consistent and cost-effective shopping experience.
Brands like Kennay Home demonstrate that investing in a native app is investing in loyalty, differentiation and sustainable growth.
Want to transform your ecommerce into a visual experience that inspires and converts? Request a free demo and discover how to do it with Reskyt in just 4 weeks.
