App Commerce for sports: build loyalty and sell more from your cell phone

The mobile opportunity in the sports sector

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The sports and outdoor industry has experienced solid growth in ecommerce. In Spain, 71% of consumers already make purchases from mobile and 49% acknowledge having bought sports products online in the last year, according to the latest report from IAB Spain.

In this context, having an ecommerce app for a sports store is not only an advantage, but also a lever for growth: it allows you to accompany the user where he/she trains, generate community, increase recurrence and personalize the experience.

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You may also be interested in: Does an ecommerce app improve conversion? Yes, and here we explain why

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Key benefits of an ecommerce app for sports

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Real-time proximity

The cell phone accompanies the athlete at every moment: when he goes out for training, plans his next adventure or looks for equipment. Being present with a native app allows:

• Send push notifications with personalized recommendations.
• Offer segmented promotions according to history or location.
• Inspire with useful content such as guides, training or equipment lists.

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Loyalty based on habits

An app allows you to analyze purchasing and usage patterns to better adapt to the profile of each customer. This translates into:

• Points or rewards programs for recurring purchases.
• Automatic replenishment alerts for consumables (gels, bars, textile).
• Seasonal content according to discipline (skiing in winter, trail in spring...)

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3. 100% visual experience adapted to the sport

The sports user is demanding, visual and functional. A well-designed app can display detailed technical data sheets, product comparators and filters by performance, weight, size or climate, which many websites fail to offer in a mobile-optimized way.

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4. Higher recurrence than mobile web

App users come back more. In Spain, according to Data.ai, the retention rate in ecommerce is 40% higher in apps than in mobile web. The ease of access, the direct communication channel and the personalization make the customer prefer to use the app when they need to equip themselves.

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5. Speed, conversion and higher average ticket

A native sports store app loads faster, offers smooth navigation and allows you to create favorite lists, save carts and make payments in one click. All this has a direct impact on:

• An increase in the average ticket by showing cross-selling (backpack + holster + poles).
• Lower abandonment rate during purchase.
• Higher conversion in promotional campaigns from social networks or newsletters.

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Case studies: Barrabés and the Reskyt experience

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Barrabés, a store specializing in skiing, mountaineering and mountain sports, had a very loyal community but needed:

• A more direct channel to activate seasonal sales.
• Offer a shopping experience adapted to the type of user (mobile, fast, technical and visual).
• A loyalty system based on points and rewards.

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With Reskyt they launched a native app connected to their ecommerce, without redoing their technical infrastructure. From the first month, they were able to:

• Design flash campaigns for winter sales from marketing, without relying on IT.
• Segment push by type of sport and location (offers only in snowy areas).
• Adapt the home page with "top sales" or "new material" sections according to the season.

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Results:

• +39% recurrence in app vs. mobile web users.
• +27% in the average average ticket for in-app purchases.
• 0 technical frictions: everything managed from Reskyt's visual panel.

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Frequently asked questions about apps for sports stores

Why does my sports store need an app?

An app allows you to be present where your customer is: on mobile. It helps you personalize the experience, improve loyalty and increase conversion, especially at key times of the year such as seasonal campaigns or sporting events.

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What is the difference between a native app and a responsive website for sports?

The native app offers better performance, access to device functionalities (push, geolocation), faster loading and a superior user experience. This translates into more sales and more loyal users.

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How can I segment promotions in my sports app?

With Reskyt you can launch push and specific sections according to type of sport (trail, climbing, skiing), location, average spend, purchase history or participation in previous promotions.

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Do I need to rebuild my ecommerce to have an app?

No. Reskyt's technology connects to your existing ecommerce (Magento, Prestashop, Shopify, WooCommerce or proprietary CMS) and reflects content, categories, stock and prices in real time.

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Can I create technical and visual content in the app?

Yes, you can include buying guides, tips, videos, comparisons, extended data sheets and any content that helps the user to make informed decisions from their mobile device.

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Conclusion: your app can be your best store

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In an industry where trust, personalization and recurrence are everything, an ecommerce app for a sports store allows you to build a lasting relationship with your customers.

Companies like Barrabés are already demonstrating that an app is not an add-on, but the most direct, efficient and profitable channel.

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Ready to take your sports ecommerce to the next level? Request a free demo and discover how to launch your app without technical complications, in less than 4 weeks.

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