Does an ecommerce app improve conversion? Yes, and here we explain why

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Wednesday, September 3, 2025
Does an ecommerce app improve conversion? Yes, and here we explain why

Mobile conversion: the challenge of modern ecommerce

Today, mobile traffic represents more than 70% of total ecommerce traffic in Spain, but the conversion rate from mobile is still much lower than desktop (source: IAB Spain 2023). The main cause: a limited user experience on mobile browsers.

That's where App Commerce comes in. Native apps are designed to take advantage of the full potential of the device, eliminating friction, improving speed and multiplying retention. In short: they convert better.

Data to prove it

  • Apps convert 2 to 3 times more than the mobile web (source: Adjust Mobile App Trends Report, 2024).
  • 62% of users who download an ecommerce app return to purchase within 30 days (source: Data.ai, 2023).
  • App users spend 35% more per order than mobile web users (source: Lazarraga Observatory, 2023).

These data not only confirm the impact on conversion, but also on average ticket value and purchase frequency. An app doesn't just sell more: it sells better.

Why does a mobile app convert more?

Why does an ecommerce app convert more?

1. Smooth user experience

Native apps load faster, have smooth transitions, allow saving preferences and adapt each screen to the user's behavior.

2. Own direct channel

Push notifies at the exact moment, without relying on algorithms or advertising costs. It is a direct and non-intrusive channel that improves conversion by reactivation.

3. Retention and repurchase

With an app you can personalize the experience, reward loyalty and generate recurrence. Points programs, favorites, wish lists and recommendations drive repurchase.

4. Fewer steps, more conversions

The purchase process can be reduced by half: the app remembers payment methods, addresses, frequent products... and this has a direct impact on conversion.

Real-life example: Querol improves sales with a native app

Querol, a group specializing in footwear and urban fashion, wanted to improve mobile conversion without complicating its operations.

With Reskyt, they developed a native app for iOS and Android connected 100% to their ecommerce, with custom design and own functionalities.

Querol improves its sales with an app made of Reskyt

Project objectives:

  • Reduce abandonment in the purchase process.
  • Increase the average ticket.
  • To build loyalty among young customers, who are very active on cell phones.

Results:

  • +35% conversion rate in app vs. mobile web.
  • +22% ARPU (average revenue per user).
  • +47% repurchase rate in the first 60 days.

Today, its app is the preferred channel for its recurring customers and one of the main drivers of customer loyalty.

When is the right time to launch an app?

It is not necessary to have millions of users. An app becomes profitable as soon as:

  • You have a stable volume of mobile orders.
  • Your mobile website has conversion drops.
  • Your marketing team needs its own channel for promotions.

With platforms like Reskyt you can launch an app in 4 weeks, with no technical development, full integration and real-time updates.

Frequently Asked Questions (FAQs)

How much investment does a native app require?

Much less than before. Thanks to technologies like Reskyt, you can launch a native app from 350 €/month, including support, integration and continuous evolution.

Does my website have to change to have an app?

No. The app adapts to your structure and connects to your current ecommerce, without redoing anything.

What if my catalog changes often?

No problem. The app synchronizes in real time: products, prices, categories or banners are automatically updated.

How long does it take to launch?

On average, 3 to 4 weeks. Includes design, integration, testing, publishing and training of your team.

How do you measure the ROI of an app?

With KPIs such as conversion, ARPU, LTV, repurchase rate, push open rate or daily usage. Everything is recorded from the control panel.

Conclusion: to convert better is in your hand (and in your cell phone).

A native ecommerce app is not just a sales tool. It is a lever to improve conversion, average ticket and loyalty. The difference between offering a good experience or an excellent experience is in the details. And the app allows you to control them all.

If brands like Querol are transforming their conversion with an app, what could it do for your business?

Want to see how to increase your mobile conversion with an app? Request a demo and get started today.

Reskyt helps you with a customized demo