Why a custom native app improves your ecommerce

Connecting better starts with adapting to your customer

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At Reskyt we have seen how many brands that already had a solid ecommerce have made the definitive leap to the mobile channel thanks to a customized native app. And it's not just about having a presence on iOS or Android, it's about creating an experience that truly adapts to the customer and the business.

A customized native app is not a copy of your website, nor a generic template. It is an own channel, visual, fast and consistent with your brand. In this article we explain why it will make a difference in your ecommerce and how brands like PcComponents are already applying it successfully.

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You may also be interested in: When is the best time to launch your ecommerce app?

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Advantages of a customized native app versus a mobile web or generic app

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• Superior speed and performance: native apps load faster and offer smooth browsing even with limited connection.
• Tailored visual experience: each screen, collection or interaction is designed to better guide the user, reduce friction and increase conversion.
• Effective push notifications: you can communicate offers, news or reminders in real time, segmented and automated.
• True personalization: highlights products, content or functionalities according to each customer, their history and preferences.
• Higher retention: app users come back more, buy more and become loyal to your brand.
• Autonomy for the team: from the Reskyt panel you can modify content, banners, campaigns and promotions without code.

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What does a native app bring to your ecommerce?

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A more direct relationship with your customer

The app is your most loyal channel: it is always in your customer's pocket. You can talk to them without relying on social networks, email or search engines.

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2. An experience designed to convert

From the first screen to the checkout, everything is optimized to facilitate the purchase and eliminate unnecessary steps.

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Advanced segmentation

With a personalized app you can impact different customer profiles with relevant content, discounts and recommendations.

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4. Better analysis and decision making

Get accurate data on behavior, retention, open notifications and conversion for each campaign or section.

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Real example: PcComponentes and its commitment to the customized app

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PcComponentes, one of the leading technology ecommerce companies in Spain, needed an app that could keep up with its growth rate and its level of demand.

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With Reskyt, they implemented a native app that replicated their online offering but with a superior mobile experience:

• Fully synchronized catalog with your ecommerce.
• Customized sections according to browsing habits (gaming, home, mobility, etc.).
• Automated notifications with launches, flash offers and order tracking.
• Streamlined, visual and frictionless checkout.

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Results:

• Higher average ticket in app users versus mobile web users.
• Higher conversion rate thanks to personalization and navigation speed.
• Increased purchase recurrence and reduced mobile cart abandonment.

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Today, the PcComponentes app is one of its main direct sales channels, with an experience designed for its most demanding customers.

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Frequently Asked Questions (FAQs)

How long does it take to launch a customized native app?

With Reskyt, your app can be ready and published in less than 4 weeks, fully synchronized with your ecommerce.

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Is it compatible with my current CMS?

Yes. Reskyt integrates with Shopify, PrestaShop, WooCommerce, Magento, Salesforce Commerce Cloud, VTEX and more.

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What is the difference with a hybrid or web-based app?

The native app offers better performance, access to advanced device features and a smoother and faster experience.

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Do I need technical knowledge to manage it?

No. The Reskyt dashboard is visual and without code. Your marketing team can update it autonomously.

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Is it possible to customize the design per campaign or season?

Yes, you can modify banners, menus, promotions and featured sections without development intervention.

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Conclusion

A customized native app is much more than a mobile channel: it is a living extension of your ecommerce, designed to sell more, build loyalty and facilitate your daily management. At Reskyt we help brands like PcComponentes to connect with their customers from an experience truly adapted to their business. You can do it too.

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Do you want to discover what your customized app would look like? Request a demo and we will show you how to take your ecommerce to the next level from mobile.

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