When is the best time to launch your ecommerce app?

Ideal timing: a matter of strategy, not luck

‍

At Reskyt we have helped dozens of brands to launch their app at the right time, maximizing its impact and taking advantage of each stage of the retail calendar. Choosing the right time to launch your app can make the difference between a lukewarm adoption or a boost in sales from day one.

In this article we give you the keys to decide which is the best time of the year according to your sector, your campaigns and your objectives. And we show you the example of Mascaró, which planned its launch with Reskyt to get results from the first month.

‍

Factors influencing launch timing

‍

• Seasonality of your business: each sector has its peaks. Taking advantage of the before or during a cycle can trigger traction.
• Internal preparation: having a functional ecommerce, well-structured catalog and clear strategy facilitates deployment.
• Low saturation times: launching between campaigns allows you to optimize communication and better capture the customer's attention.
• Activation capability: have push, promos, CRM and messages designed to welcome the new channel.

‍

‍

Indicative calendar according to ecommerce type

‍

Fashion and footwear

• Ideal: end of July - August (before back to school), or February (pre spring campaign).
• Avoid: launching in the middle of Black Friday if you are not prepared. It can dilute communication.

‍

Beauty and health

• Ideal: January (new habits), April (pre-summer) or September (routine, personal care).
• Avoid: Christmas if you can't activate the channel properly from day one.

‍

Food and recurrent consumption

• Ideal: any month with activation by subscription or repurchase. January and September are especially effective.

‍

Toys, stationery, books

• Ideal: September (back to school), or May-June (pre-summer campaign).

‍

Multicategory / general retail

• Ideal: end of season (January, July) to prepare for the new cycle.
• Recommendation: combine with a clear onboarding strategy.

‍

You may also be interested in: Native Apps for ecommerce with Reskyt: key sectors and advantages

‍

Real example: Mascaró and a launch aligned with its commercial cycle.

‍

The footwear brand Mascaró launched its app with Reskyt at the beginning of February, just before the start of the spring-summer campaign. This decision was strategic: it allowed to communicate the launch strongly, prepare the platform with new products and use the app channel as an exclusive showcase.

‍

‍

Among the results obtained:

• Rapid adoption: more than 35% of its frequent customers downloaded the app in the first 6 weeks.
• Increase in average ticket: app users bought 18% more per order.
• Superior engagement: push notifications had a 60% higher CTR than email.

‍

Thanks to its planning, Mascaró turned the app into the central channel of its spring commercial strategy, reinforcing brand loyalty and differentiation.

‍

Frequently Asked Questions (FAQs)

‍

Can I launch my app in the middle of the sales campaign?

Yes, but only if it is already fully integrated, tested and you can communicate it well. If not, it is better to anticipate.

‍

How much time do I need to prepare for the launch?

With Reskyt, in 4 weeks you can have your app published and connected. Add 1-2 weeks for commercial planning and onboarding design.

‍

Should I run a specific campaign for the launch?

We recommend yes. Push messages, email, social media and exclusive benefits help generate initial traction.

‍

What if I don't make it in time for the next campaign?

No problem. You can launch between cycles, activate onboarding and use the first months for testing. Better that than to arrive badly and without focus.

‍

What is the worst time to launch?

There is no "worst" time, but avoid dates of high saturation (Black Friday, December 24...) if you are not fully prepared.

‍

Conclusion

‍

Launching an app at the right time allows you to capitalize on your audience's attention, better activate your resources and demonstrate the value of the app channel from day one. Brands like Mascaró are already doing this, aligning the rollout with their business cycles and making the most of the most profitable channel: mobile.

‍

Do you want us to help you choose the ideal time to launch your app? Request a demo and we will plan with you.