24/10/25
.
10
min
How to position your ecommerce app in App Store and Google Play
Mobile commerce is not the future: it is the present. In Spain, 77% of online consumers already buy from their cell phones (source: IAB Spain, 2024), and this percentage continues to grow year after year. Apps have become the most profitable and effective channel for brands, far surpassing mobile websites in terms of conversion, loyalty and purchase recurrence.
The objective of this article is clear: to show with real and contrasted data why your ecommerce needs an app, what figures you should analyze before taking the step and how to get one. Reskyt helps you transform them into measurable results.
According to the Digital 2024 report by Hootsuite and We Are Social, Spanish users spend an average of 5.5 hours a day connected to their cell phones. Of that time, 88% is spent using apps. This reality reflects a change in consumption habits and in the way users interact with brands.
This is due to a more fluid experience, greater personalization and a direct connection with the brand, without relying on search engines or third parties.
A study by IAB Spain (2023) reveals that ecommerce app users are 45% more likely to make repeat purchases than mobile web users. Push notifications, easy repurchase and integrated loyalty programs generate an ongoing relationship with the customer.
The success of an app is not only measured in downloads, but also in retention. Apps with dynamic personalization (based on user behavior) keep 65% of users active after 90 days, compared to 25% of non-personalized apps (source: DataReportal, 2024).
A report by Statista (2024) estimates that the average return on investment (ROI) of an ecommerce app exceeds 200% after the first year, when combined with loyalty strategies, push notifications and in-app marketing.
Before developing your app, it is important to evaluate its potential impact. Here are the key indicators that you can study:
The development of a customized ecommerce app offers advantages that directly impact your bottom line:
Reskyt has developed more than 750 ecommerce apps in 20 countries, with more than 25 million downloads and 75 million push notifications per month. Its platform allows you to create 100% customized native apps for iOS and Android in just 4 weeks, connected in real time with the ecommerce without the need for technical knowledge.
In addition, its technology facilitates integration with the main CMS (Shopify, PrestaShop, WooCommerce, Magento or VTEX) and offers automated marketing tools to build loyalty and increase recurrence.
Vinófilos, an online store of selected wines, needed a solution that would allow them to connect with their customers beyond the web. With the app developed with Reskyt, they were able to move their shopping experience to a closer and more dynamic environment.
The app allowed Vinófilos to create a differentiated experience, communicate directly with its customers and steadily increase its profitability.
The IAB Spain 2025 Mobile Marketing Report forecasts that mobile commerce will account for 80% of online sales in Spain in the next two years. Brands that already have an app are better positioned to attract, retain and build customer loyalty in an increasingly competitive environment.
Because they offer a personalized, faster and more direct experience. The purchase process is smoother and notifications keep the user active.
Fashion, food, beauty, technology and entertainment are the sectors with the highest growth in mobile sales, although any ecommerce with recurring traffic can benefit.
Reskyt allows you to launch a fully functional ecommerce app in just 4 weeks, with full integration with your online store and without complex technical development.
Through indicators such as mobile conversion, purchase recurrence, average ticket value and retention rate of active users.
Reskyt offers customizable native apps, connected in real time and optimized to maximize profitability and customer loyalty.
The statistics on the use of ecommerce apps are clear: consumers prefer to shop from their mobile devices, and brands that opt for an ecommerce app obtain better results in terms of sales, loyalty and visibility.
Companies like Vinófilos demonstrate that the shift to mobile commerce is not just a trend, but a real competitive advantage.
Want to see for yourself? Request a free demo and discover how an app created with Reskyt can multiply the sales and profitability of your ecommerce.
