8/8/25
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10
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How much does an ecommerce app really cost?
The digital transformation of the pharmaceutical sector is no longer an option. Today, users are looking for convenience, immediacy, clear information and a relationship of trust. According to a Deloitte report, 77% of consumers expect a personalized healthcare experience through digital channels(Global consumer trends in health care).
In this context, a customized native app can make the difference between being just another store or becoming the reference in digital health.
The app is not just a sales channel: it is an extension of the pharmacy experience. Properly designed, it can act as an assistant, an apothecary and a direct communication channel, all in one. But to achieve this, it must be designed with the particularities of the sector in mind: regulation, trust, service, repetition and attention to detail.
In this article we explain why an app is key for an online pharmacy, what features it should have, and how to apply them effectively, with a real example: Galileo Farmawhich has transformed its relationship with customers thanks to an app developed with Reskyt.
Health, hygiene or wellness products have clear usage cycles. An app can suggest repurchase at the ideal time without the user having to remember it. This not only improves conversion, but also the perception of service. According to Shopify, app users generate more than twice as many repeat purchases as mobile browser users.
A well-designed app communicates security, professionalism and proximity. The visual experience is part of the message: clear design, intuitive categorization, accurate information and no unnecessary frills. Confidence in health starts with clarity.
With segmented push you can avoid cold or generic emails. The app channel allows you to speak to each customer when they need it, with relevant promotions, expiration alerts or usage tips. This generates value, not noise. In fact, according to OneSignal, push notifications can increase retention by up to 88% in health and wellness apps(Mobile App Benchmarks 2024).
From the app's home page to the recommendations, everything can be adapted to the user's profile and history. For example, a customer who regularly buys sunscreen can receive content on photoprotection weeks before the summer, without having to search for it. This personalization increases CLTV by up to 30%, according to McKinsey(The value of getting personalization right or wrong is multiplying).
You may also be interested in: When is the best time to launch your ecommerce App?
Galileo Farma was looking for much more than a transactional app. They wanted a customer relationship platform that:
With Reskyt, they launched their app in just 1 month. Each phase was focused on the user: from the architecture to the repurchase flows. The idea was not to replicate the web, but to build a more direct, more efficient and, above all, closer channel.
Outstanding results:
"The Galileo app is not just another channel, it is a natural extension of our pharmacy and our relationship with the customer," summarizes the team.
Find out more about the project in its official success story.
Yes, Reskyt allows you to integrate points, discounts and levels directly into the user experience.
Of course. You can create informative sections, articles and personalized tips to educate your customers.
The app complies with all European privacy and data processing regulations. We advise you on the configuration and legal messages.
In just 4 weeks you can have a connected, functional app, 100% adapted to the health sector, including design, integrations and management panel.
Yes, from the visual panel you can change banners, promotions, sections and push without touching a single line of code.
An app for online pharmacies not only improves the shopping experience: it reinforces trust, builds loyalty and educates. Galileo Farma proves it. And you too can take the leap with Reskyt's support. If you want to create an app that lives up to the service you offer, the time is now.
Want to see what your pharmacy app could look like? Request a demo and we will take you step by step to create an app that cares as much as your brand.
