3/9/25
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10
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Does an ecommerce app improve conversion? Yes, and here we explain why
In the food sector, recurrence is key. Customers buy every week, often the same products, at similar times. The challenge for ecommerce in this sector is not only to attract, but also to build loyalty and facilitate repurchase.
And for that, a customized native app is the best channel: it eliminates friction, automates purchasing routines, improves communication and generates lasting links. In addition, it provides its own communication channel, without depending on Google or Meta, which reduces advertising costs.
In this article we explain why an app for ecommerce makes the difference, with data, concrete strategies and the example of La Sirena, a supermarket specializing in frozen products.
According to data from the Ecommerce Observatory of IAB Spain (2023):
Customers are looking for speed, convenience and personalization. Three aspects in which an app far outperforms the traditional mobile web. The ability to save lists, recall orders, and one-touch access to frequent products makes the app channel a favorite among loyal consumers.
The app remembers frequent products, allows repeat orders and creates quick lists. This reduces friction and increases conversion. It also improves the shopping experience for families or users who place recurring weekly orders.
Push notifications segmented according to the customer's history allow you to remind them of the purchase just when they need it. Examples of effective communications include "Are you short of pizzas for the weekend?" or "Your favorite ice cream is on sale". Active without annoying, these notifications generate a CTR of over 20%, according to Adjust data.
From the control panel you can launch discounts, batches or combos exclusive to the app. This encourages the use of the app and improves the average ticket. For example, offering an exclusive batch of frozen food only visible in the app generates recurring traffic.
With platforms like Reskyt, the app is 100% connected to your online store. Everything is synchronized in real time: stock, prices, categories or content. This avoids errors, duplications or inconsistencies between channels.
Functionalities such as points, coupons, order history and favorites are integrated into the app without the need for custom development. You can manage everything from one panel without code and without the intervention of the technical team.
La Sirena needed a channel that would boost repurchase and allow them to launch exclusive promotions without saturating other channels such as email or networks. Thanks to Reskyt, they developed an app 100% connected to their ecommerce in less than a month.
Their app has become the favorite channel for their recurring customers, and a key tool for weekly promotions. In addition, they have managed to increase the NPS among app users.
The key is to create an agile, repeatable and personalized experience. An app should not replicate the web: it should surpass it in every detail.
Yes, Reskyt allows you to integrate loyalty programs without custom development, and with the possibility of displaying levels, balance, redemption history and benefits per level.
Everything is synchronized in real time with your ecommerce: prices, stock, promotions and catalogs. In addition, you can program banners or specific content by date, location or user segment.
In just 4 weeks you can have an app 100% connected, published and ready to convert. The process includes design, integration, testing, training and ongoing support.
Yes, from the visual panel you can edit everything without touching code or depending on IT. This allows greater agility and speed to adapt to trends or key dates such as "back to school" or "Christmas".
Yes, you can segment content, prices or promotions by store or geographic area. You can even activate in-store pick-up or click & collect promotions exclusive to the app.
An app for food ecommerce is not a whim: it is the best way to accompany the customer in their recurring purchase, facilitate the experience, and differentiate yourself from the competition. And it also gives you independence from traditional advertising channels.
If brands like La Sirena are already seeing real results, why not take the leap?
Want to see what your supermarket app could look like? Request a demo and we will take you step by step.
