What profitability can you obtain through your ecommerce app?

The big question: is it worth investing in an app?

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When it comes to ecommerce optimization, it all comes down to one question: How much will I earn from this? In the case of native apps, the answer is increasingly clear: apps generate more conversion, more average ticket and more recurrence. But to make an informed decision, you need numbers, context and a tool that shows them clearly and adapted to your business.

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That's why Reskyt has developed an ROI Calculator for ecommerce with app: a tool that analyzes your current figures and estimates the return you could get with your own native app. And the best part: based on real data from our customers and recent market studies.

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Why do ecommerce apps improve profitability?

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Native apps are not just another channel: they are the conversion and loyalty channel par excellence. Unlike email or the mobile web, apps allow a continuous, direct and personalized relationship with the customer. And that translates into better results:

• Higher conversion rate: according to the IAB Spain 2023 Annual Ecommerce Study, app conversion is around 3.2%, compared to 1.3% for mobile web.
• More purchase frequency: Data.ai data shows that app users shop 55% more often than mobile web users.
• Higher average ticket: seamless navigation and customized upsells increase spend per order by up to 25%.
• Less advertising dependence: by having your own channel, you reduce the investment in ads and can activate campaigns from your panel without variable costs.

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How does the ROI Calculator work?

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The calculator is based on a simple but powerful formula: it takes your current data (traffic, average ticket, conversions and purchase frequency) and compares it with the average results obtained by ecommerce that already have an app developed with Reskyt.

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This customized report includes:

• Comparison before/after having an app: with impact on conversion, ARPU and customer value.
• Projection of additional monthly and annual income.
• Potential savings in digital advertising (CPC, CPA).
• Estimated payback time.

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Example calculation: A store with 150,000 visits/month, average ticket of 45€ and conversion rate of 1.2% could double monthly revenue with a well-designed app, by increasing conversion to 3%, average ticket to 58€ and encouraging repurchase.

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Divain: perfumes, loyalty and ROI in the short term

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Divain, a brand of equivalence perfumes, is a perfect example of how an app can change the profitability of an ecommerce. Its model requires frequency of purchase, personalization and trust, three ingredients that an app offers naturally.

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Previous challenges:

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• High dependence on digital advertising (Google, Meta).
• Low loyalty from the web channel.
• Little visual and functional differentiation from the competition.

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With the Reskyt app, they succeeded:

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• +34% in average ticket thanks to promotions and recommended products.
• +46% in purchase frequency of active app users.
• +29% in repurchase rate after integrating push notifications and favorites reminders.
• 23% reduction in advertising costs after redirecting customers to your app.
• Positive ROI from the third month of use.

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In the words of the Divain team: "The app has not only increased our sales, but it has transformed how we relate to our customers".

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Advantages of using Reskyt's ROI calculator

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• 100% free of charge: no commitments or unnecessary registrations.
• Customized to your ecommerce: do not use generic socks, but models adapted to your volume and sector.
• Easy to share: ideal to present to management, investors or partners.
• Expert support: if you wish, the Reskyt team can help you interpret the data and plan the launch of your app.

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How to order your customized report?

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1. Visit www.reskyt.app/calculadora-roi
2. Fill in the form with your real data (average ticket, traffic, conversion).
3. Receive your report in less than 24 hours.

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With that report in hand, you can realistically project what impact an app would have on your ecommerce. And, as cases like Divain show, the results can be immediate and sustainable.

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Frequently Asked Questions (FAQs)

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Is the ROI estimate reliable?

Yes, the calculator is based on aggregated data from dozens of ecommerce by sector and sales model. Although it is an estimate, it reflects real average behaviors.

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Can I use the app with my current ecommerce?

Yes, Reskyt integrates with the main platforms: Shopify, PrestaShop, Magento, VTEX or custom developments.

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What if I already have an app but it is not performing?

We can audit your current app and show you where it fails: usability, performance, integration or customization. In many cases, the change of platform generates immediate improvements.

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How is the app's return measured?

With KPIs such as conversion, ARPU (average revenue per user), LTV (customer lifetime value), CAC (cost of acquisition) and cost per sale. All can be measured from your ecommerce and analytical tools.

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Does the app have hidden costs?

No. In Reskyt the fee is fixed, includes support, upgrades, and ongoing maintenance. No surprises or additional payment modules.

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Conclusion: an app can be your best investment (if you know how to calculate it).

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The profitability of an ecommerce app is not a vague promise. It is a measurable, projectable and replicable reality. With tools like Reskyt's ROI Calculator, you can discover your potential before you invest and make data-backed decisions.

And if you want real examples, Divain 's case shows that with a well-designed and connected app, you can sell more, build loyalty better and reduce your costs.

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Would you like to know how much you would earn with your own app? Request your free report and start multiplying your profitability today.

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