30/7/25
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10
min
How to easily integrate your ecommerce app with your CMS
At Reskyt we have been accompanying brands in their transformation to the mobile channel for years. What was once an optional extension of ecommerce is now a priority channel for selling, building loyalty and connecting with customers. And in 2025, App Commerce will continue to evolve even faster.
Brands that want to stay relevant and profitable must anticipate. That's why in this article we analyze the 7 key trends that will mark the App Commerce in 2025, with real examples and concrete recommendations for your business.
Apps will stop displaying static content to offer predictive personalized experiences, adapted to the user's context: time of day, weather, location, purchase history or previous interactions. The goal: to convert more without interrupting, but to anticipate.
By 2025, apps will be fully integrated with CRM and automation tools, enabling omnichannel campaigns from a single environment, with cross metrics between email, push, SMS and shopping behavior.
The app channel will be enriched with interactive visual content: short videos, AR experiences, simulators or product configurators. The goal is to make the user spend more time in the app and explore more before buying.
The points, levels or benefits program will no longer be external, but a central part of the experience. Gamification with challenges, rewards and goals will increase frequency of use and retention.
With the disappearance of third-party cookies, apps will be key to collect data in a direct and consensual way. This will lead to more precise segmentations and proprietary retargeting strategies, without relying on external platforms.
Users will shop in fewer steps, and many purchases will come from automated recommendations, stock alerts or personalized promotions received via push or within the app.
The app will cease to be just a store, to become the center of the relationship and experience with the brand: exclusive content, events, community, after-sales service, virtual personal shoppers... All on its own channel, without third-party algorithms.
You may also be interested in: What is Appselling and why is it revolutionizing mobile ecommerce?
One of the brands that is already anticipating this approach is Estrella Galicia, which with the support of Reskyt has transformed its app into a relational ecosystem with its consumer community.
Among its outstanding functionalities:
Estrella Galicia not only uses the app to sell, but to build a coherent, direct and unmediated brand experience. And that, in 2025, will make all the difference.
And if you don't have an app yet, now is the perfect time to get started with a scalable technology that is ready for what's next.
If it is based on a flexible platform like Reskyt, yes, you can incorporate progressive improvements without redoing the app from scratch.
With Reskyt, in 4 weeks you can have your native app connected to your ecommerce, ready to integrate these trends in a modular way.
Through registration, app usage, browsing behavior and interactions. Always in a consensual and transparent manner.
No. Our no-code panel allows your marketing team to manage banners, content, promotions and push without programming.
Engagement, conversion rate, frequency of use, average ticket, % of weekly active users and response rate to notifications.
App Commerce is evolving fast, and 2025 will bring new opportunities for brands that anticipate. From predictive personalization to full integration with CRM and gamified loyalty, apps are no longer just sales channels: they are the digital heart of the brand experience.
With Reskyt, brands like Estrella Galicia are already putting it into practice. Are you ready to prepare your app for what's next? Request a demo and get started today.
