27/8/25
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10
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How to build customer loyalty from your app after Black Friday
In today's ecommerce, many brands live in a cycle of continuous dependence on platforms like Google Ads and Meta to generate sales. But is it sustainable to pay per click to win back a customer who was already yours?
An ecommerce app can change this dynamic. It becomes a direct channel, without intermediaries, that allows you to communicate, sell, build loyalty and measure without impression costs or changing algorithms. In times when cost per acquisition (CPA) has skyrocketed and the returns from traditional campaigns are diluted, your app becomes your most valuable asset.
In this article we explain why having an ecommerce app without relying on Meta or Google Ads is the smartest strategy today, with market data and a real case: Bicimarket.
For years, brands have invested millions in attracting traffic through Google and social media. But that traffic is borrowed. It's not yours. Every new visit costs. Every return, too.
Fact: The cost of customer acquisition (CAC) in ecommerce has increased by around 40% between 2023 and 2025, driven by increased competition and changes in platform privacy(The Average CAC in Ecommerce (2025)).
. And costs in sectors such as sports, fashion or home can double that figure if the conversion channel is not optimized.
Ad inflation and user saturation are causing many brands to pay more for less results. And if you stop investing, you disappear from the digital conversation.
A native app allows you to build your own communication and sales channel. It's like having your own audience, without paying a toll every time you want to talk to them. In addition, you can build a sustained, personalized relationship with your own data that allows you to anticipate your customers' needs.
You may also be interested in: The main types of Mobile Apps
According to Mobile Apps vs Mobile Websites: Which Is Better for Shopify Stores, app users convert up to 3-5 times more than mobile web users. In addition, their lifetime value (CLTV) is up to 42% higher. This not only means more sales, but customers who buy more and more often.
Bicimarket, a chain specialized in cycling with online presence and physical stores, was looking for an alternative to its dependence on Google Ads to grow sales without compromising profitability.
With Reskyt, they launched a native app connected to their ecommerce in less than a month. Since then, they have transformed their mobile channel into their own source of sustainable sales.
Today, Bicimarket uses its app to build loyalty, promote, launch new products, create a cycling community and automate flows without advertising tolls.
No. You can continue to use them to acquire new customers, but refer them to the app to keep them and convert them at no additional cost.
It can complement and, in many cases, surpass it in effectiveness. Push has open rates 4 times higher than email (IAB Spain 2023).
With incentives, in-store QR, banners on your website, integrations with checkout and offering exclusive functionalities such as promotions, order tracking or rewards for actions.
Yes, from the Reskyt dashboard you can view sales, behavior, cohorts, CLTV, push open rate, average tickets and comparisons against other channels.
Reskyt offers a SaaS model with no hidden costs, with maintenance, support and evolutions included. The investment is fixed, scalable and predictable month to month.
Advertising has been a key lever for scaling ecommerce. But it has also become a continuous dependency trap. The reality is that many ecommerce today have traffic, but not control.
With your own ecommerce app, you can sell more, build loyalty better and pay less. You can regain control of your database, your messages and your results. Bicimarket has already done it. And so can you.
Do you want to know how to free your sales channel? Request a demo and discover how to start selling without intermediaries today.
