Today, any competitive ecommerce needs an app. The mobile channel accounts for 73% of the total volume of online purchases, according to data from Mobile E-commerce Share Worldwide. But the problem is different: developing a customized app can be expensive, time-consuming and inflexible.
Therefore, many brands face a paradox: either they invest months (and thousands of euros) in native development or they resign themselves to generic apps that do not represent their brand or deliver results.
In this article we not only answer what should be the best platform to launch an ecommerce app. We show you through a real example: Atrápalo, a leading brand in leisure and travel, which launched its customized app with Reskyt in a fast, cost-effective and hassle-free way.
You shouldn't have to duplicate steps or worry about updates. The ideal platform connects with Shopify, Magento, PrestaShop, VTEX or your own CMS and reflects in the app everything that changes on the web. This means that products, prices, categories or availability are automatically synchronized.
Your marketing team should be able to launch a campaign, change a banner or send a push without waiting for anyone from IT. The dashboard should be visual, simple and real-time. This not only improves agility, but also allows you to test, A/B test or adapt on the fly.
Native apps perform far better than hybrid apps, according to BrowserStack. This translates into a smoother user experience, fewer uninstalls and better store ratings.
Your app should look like it was tailor-made for your brand. Same tone, same structure, same identity. No clone apps or limited templates. Every detail should reflect your visual style, from colors to messages to transitions.
Your app has to grow with you. From promotions to new features, everything should be adaptable without redoing anything from scratch. The ideal system allows you to implement modular features such as loyalty programs, smart recommendations or integrations with marketing automation tools.
You may also be interested in: How to easily integrate your ecommerce app with your CMS
Atrápalo, one of the most recognized brands in leisure and travel, wanted to transform its mobile channel. They were not looking for an informative app or a simple copy of the web. They were looking for an immersive, fast and updatable experience that would allow them to launch new campaigns without friction, communicate exclusive promotions, and adapt to their product and seasonal cycles.
Today, Atrápalo's app is more than an extension of its website: it is its most direct, cost-effective and flexible channel for talking to its best customers, adapting to leisure calendars and optimizing its mobile commerce strategy.
No. The Reskyt platform adapts to your current ecommerce. No need to redo anything. We simply connect and reflect your structure in the app.
Everything is managed from a visual panel. You can create sections, edit content, modify banners, launch promotions or send push without programming.
The average time with Reskyt is 3 to 4 weeks. Includes design, integration, testing, legal configuration and publication in App Store and Google Play.
Yes, all updates, support and upgrades are included as part of the service. In addition, you are covered for changes in store regulations.
Of course, you can create campaigns by profile, behavior, geolocation or product type. You can create campaigns by profile, behavior, geolocation or type of product searched. This improves the open rate, conversion and reduces the cost per sale.
Ecommerce is evolving. Your users are already on mobile. And with the right platform, you can have an app that:
With Reskyt, brands like Atrápalo are making it happen. And so can you.
Want to see what your ideal app would look like? Request a demo and start converting from the channel your customers already prefer.