The best platform for launching your ecommerce app

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Wednesday, August 6, 2025
The best platform for launching your ecommerce app

Today's dilemma: you need an app, but not a headache

Today, any competitive ecommerce needs an app. The mobile channel accounts for 73% of the total volume of online purchases, according to data from Mobile E-commerce Share Worldwide. But the problem is different: developing a customized app can be expensive, time-consuming and inflexible.

Therefore, many brands face a paradox: either they invest months (and thousands of euros) in native development or they resign themselves to generic apps that do not represent their brand or deliver results.

The answer: a platform that combines speed, customization and performance.

In this article we not only answer what should be the best platform to launch an ecommerce app. We show you through a real example: Atrápalo, a leading brand in leisure and travel, which launched its customized app with Reskyt in a fast, cost-effective and hassle-free way.

5 things the best ecommerce app platform must offer

5 things the best ecommerce app platform must offer

1. Integration with your ecommerce in real time

You shouldn't have to duplicate steps or worry about updates. The ideal platform connects with Shopify, Magento, PrestaShop, VTEX or your own CMS and reflects in the app everything that changes on the web. This means that products, prices, categories or availability are automatically synchronized.

2. Full control from one panel without code

Your marketing team should be able to launch a campaign, change a banner or send a push without waiting for anyone from IT. The dashboard should be visual, simple and real-time. This not only improves agility, but also allows you to test, A/B test or adapt on the fly.

3. Native apps for iOS and Android, with no hidden costs.

Native apps perform far better than hybrid apps, according to BrowserStack. This translates into a smoother user experience, fewer uninstalls and better store ratings.

4. Total visual customization

Your app should look like it was tailor-made for your brand. Same tone, same structure, same identity. No clone apps or limited templates. Every detail should reflect your visual style, from colors to messages to transitions.

5. Scalability and evolution

Your app has to grow with you. From promotions to new features, everything should be adaptable without redoing anything from scratch. The ideal system allows you to implement modular features such as loyalty programs, smart recommendations or integrations with marketing automation tools.

You may also be interested in: How to easily integrate your ecommerce app with your CMS

What makes Reskyt different

  • Apps published in 4 weeks, with full integration from day one.
  • Real-time updating: no technical dependencies, no downtime.
  • Automatic and personalized push: segment, automate and convert effortlessly.
  • Design 100% adapted to your brand, without templates or visual limitations.
  • Specialized support: we accompany you every step of the way, from design to post-launch optimization.

A real case: Atrápalo bets on an app that goes beyond sales

Atrápalo, one of the most recognized brands in leisure and travel, wanted to transform its mobile channel. They were not looking for an informative app or a simple copy of the web. They were looking for an immersive, fast and updatable experience that would allow them to launch new campaigns without friction, communicate exclusive promotions, and adapt to their product and seasonal cycles.

Project objectives

  • Launch an app with its own identity, consistent with the Atrápalo brand.
  • Manage content and promotions from marketing, without IT intervention.
  • Reduce technical maintenance costs and accelerate deployments.
  • Activate an own channel of direct communication with the user to launch flash offers and build loyalty of frequent users.

Outstanding results

  • Increased retention: app users return 30% more than mobile web users(Mobile App Retention Benchmarks).
  • Total team autonomy: all promotions are launched from marketing without additional development.
  • Push personalized according to type of trip, profile or location. This allows them to create a real omnichannel experience from the mobile channel.
  • Seamless integration with internal systems and new functionalities without friction.
  • Reduced cost of acquisition thanks to the app channel, which improves the return on loyalty campaigns.

Today, Atrápalo's app is more than an extension of its website: it is its most direct, cost-effective and flexible channel for talking to its best customers, adapting to leisure calendars and optimizing its mobile commerce strategy.

Frequently Asked Questions

Do I have to redo my ecommerce to launch the app?

No. The Reskyt platform adapts to your current ecommerce. No need to redo anything. We simply connect and reflect your structure in the app.

Can I manage everything from the panel or do I need technical help?

Everything is managed from a visual panel. You can create sections, edit content, modify banners, launch promotions or send push without programming.

How long does the launch take?

The average time with Reskyt is 3 to 4 weeks. Includes design, integration, testing, legal configuration and publication in App Store and Google Play.

Does the app have ongoing maintenance?

Yes, all updates, support and upgrades are included as part of the service. In addition, you are covered for changes in store regulations.

Can I segment users within the app?

Of course, you can create campaigns by profile, behavior, geolocation or product type. You can create campaigns by profile, behavior, geolocation or type of product searched. This improves the open rate, conversion and reduces the cost per sale.

Conclusion: Launching an app should not cost you time or flexibility.

Ecommerce is evolving. Your users are already on mobile. And with the right platform, you can have an app that:

  • Convert more with a native mobile-first experience.
  • Improve loyalty with features such as push, repurchase or personalized content.
  • Adapt to your campaigns in real time, without technical blockages.
  • Don't make you depend on external developers or lengthy processes.

With Reskyt, brands like Atrápalo are making it happen. And so can you.

Want to see what your ideal app would look like? Request a demo and start converting from the channel your customers already prefer.