How to succeed in Christmas and Epiphany with your ecommerce app

Christmas: the critical moment for ecommerce

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In a few weeks, your ecommerce can generate 30-40% of the annual turnover. But this is also when competition multiplies. Is your app ready to take advantage of this opportunity?

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The Christmas and Epiphany campaign not only demands competitive prices: it requires an impeccable experience, irresistible promotions, and a continuous relationship with the customer. And the app is your best tool to achieve this.

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In this article we give you the keys to succeed this holiday season with your ecommerce app, with clear strategies, real data and the example of Drim, which every year turns the season into its best ally.

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1. Anticipation is everything

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Don't wait until December 15. 64% of users start looking for gifts in November (source: Deloitte Christmas Survey Spain). This means that your app must be optimized, active and well communicated before Black Friday.

• Prepare thematic sections: "Gifts for less than 20€", "For children", "For home lovers"...
• It has been launching informative pushes since the beginning of November.
• Promote the installation of the app from your website, store or email marketing.

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2. Design and UX adapted to the season

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Christmas also enters through the eyes. A visually Christmassy homepage, with accessible categories, animated banners and colors consistent with the season can increase session time and improve conversion by up to 25% (source: Think With Google, 2023).

In your app you can:

• Change the appearance of the home page without development, from a visual panel.
• Activate promotions by sections or user profiles.
• Adapt messages and menus to show what is most relevant.

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3. Intelligent push: activate, segment and convert

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Personalized push notifications generate a 50% higher CTR than mass mailings (source: Accengage, 2023).

Tips on how to take advantage of them:

• Segment by behavior: "Come back for your favorite toy".
• Send urgent abandoned cart reminders: "Last units for delivery before January 6".
• Create Christmas push series: countdown of ideas, sweepstakes, exclusive benefits.

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4. Build loyalty among those who buy from you at Christmas

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Many holiday shoppers are new. But if your app isn't set up to retain them, you'll lose them on January 7. Here's how to avoid it:

• Activate a points program from the first purchase.
• Send personalized post-campaign content: "How to assemble your gift", "Recommended accessories".
• Prepare for a second wave of push with sales on accessories.

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5. Blitz and micro-targeted campaigns

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The app allows you to launch ultra-fast promotions: "in 3 hours", "limited units", "only for loyal customers". And the best part: without relying on IT.

From the Reskyt panel you can:

• Segment by average ticket, frequency, location or preferences.
• Design and publish in minutes an exclusive section in the app.
• Measure the impact of the action with real-time data.

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6. Case Study: Drim and its Christmas Strategy

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Drim, specialized in toys, knows that December is its most competitive month. With the app created together with Reskyt, they have optimized every step:

• Segmented pushes with purchase reminders by age, interests and gender.
• Integration with the web and ERP to synchronize stock, prices and promotions in real time.
• Visual redesign of the app to adapt it to the Christmas aesthetics without additional development.
• Activation of flash campaigns to use up leftovers and special launches.

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Outstanding results:

• +48% of app sales compared to the same period of the previous year.
• +32% recurrence rate for users who purchased in December and returned in January.
• 0 technical tickets: all marketing was managed from Reskyt's visual dashboard.

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Frequently Asked Questions (FAQs)

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When should I start preparing my app for Christmas?

In October, at the latest. This way you can connect the campaign with Black Friday and maintain interest until Epiphany.

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Can I change the Christmas image without redoing the app?

Yes, with Reskyt you can modify visuals, banners and menus from the control panel without programming.

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What if I already have an app but it doesn't convert?

We can help you renew it in less than 4 weeks, without redoing from scratch and keeping your ecommerce, your CMS and your database.

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Is it possible to synchronize promotions between my website and my app?

Yes, Reskyt's technology allows real-time synchronization with your ecommerce, ERP or CMS.

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Can I launch sweepstakes or challenges in the app?

Of course. You can create specific sections for promotions, social challenges, sweepstakes landings or integrations with point systems or gamification.

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Conclusion: make your app your most profitable channel at Christmas time

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Seasonality is not just volume, it's opportunity. And the app is the perfect channel to activate it without relying on third parties, with more agility, more control and more conversion.

Brands like Drim are already taking advantage of it. And you can too.

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Want to launch an app ready to sell more this holiday season? Request a free demo and we'll help you get it up and running in less than a month.