Automate and win: mobile marketing in your ecommerce app

Less effort, more results: automation is key

At Reskyt we believe that the true potential of an ecommerce app is not only in having its own sales channel, but in automating marketing tasks that generate revenue on a constant basis, with the least possible operational effort.

In this article we explain how you can use your app to automate marketing, personalize your relationship with your customers and increase your conversions efficiently. All backed by a real case: Enrique Tomás, who is already getting tangible results thanks to his app.

What is automated marketing in apps?

It is the use of tools and rules that allow sending personalized messages, launching promotions or triggering interactions without the need to execute each action manually.

Automation is based on:

• Events: user actions (installs the app, abandons the cart, buys, stops using the app…)
• Segmentation: criteria such as frequency of purchase, favorite product, location or entry channel.
• Messages and flows: push, banners, content, promotions activated according to specific conditions.

Benefits of automating your mobile marketing

• You save time: actions that used to require manual effort now happen on their own.
• You personalize better: each user receives relevant content at the right time.
• Improve conversion: automatic flows recover carts, reactivate users and encourage repurchase.
• You reduce errors: fewer manual tasks, less risk of sending wrong messages.
• Effortless scaling: the app works 24/7 without growing the team.

You may also be interested in: What is Appselling and why is it revolutionizing mobile ecommerce?

Types of automations you can implement

Intelligent onboarding

Automates a path for new users: welcome, tutorial, first discount, recommendations and rating request.

2. Automatic push per action

Send notifications after cart abandonment, product visit without purchase or period of inactivity. Remember in a friendly and timely manner.

3. Buyback campaigns

Program flows for users who have purchased and may repeat (food, beauty, pets…). Do this based on the shelf life of the product.

4. Segmented promotions

Launches discounts or private sales to users by category, purchase frequency, product type, or acquisition channel.

5. Automatic loyalty

Delivers benefits upon reaching certain milestones: number of orders, accumulated value or time using the app. Displays recognition without manual effort.

Real example: Enrique Tomás and his automated strategy from app

Enrique Tomás, a leading brand in Iberian ham and gourmet products, used its app developed with Reskyt to automate part of its commercial strategy, without losing the personal touch that characterizes its brand.

Among its outstanding actions:

• Automated welcome: with exclusive discount and content on how to choose a good ham.
• Repurchase flow: activated 21 days after each purchase to encourage repeat purchases.
• Occasion-based promotions: automatic discounts on key dates such as Father’s Day, Christmas or summer.
• Segmentation by regular store: for events or new product launches in each area.

Thanks to these automations, Enrique Tomás has improved conversion, increased recurrence and reduced sales management time, while maintaining a more personal but scalable relationship.

Frequently Asked Questions (FAQs)

Do I need external tools to automate my in-app marketing?

No. From the Reskyt dashboard you can set up notifications, promotions and basic flows without external integrations.

How long does it take to set up these automations?

It depends on the level of complexity, but many can be activated within a few days with our support team.

Can I combine email marketing with in-app actions?

Yes, you can synchronize your CRM or ESP with the app for coordinated omni-channel flows.

Is it possible to automate based on user behavior?

Exactly. You can activate rules according to actions: purchase, inactivity, product display, coupon use, etc.

How do I measure if these automations are working?

From the dashboard you have metrics of conversions per push, open rate, impact on average ticket and purchase frequency.

Conclusion

Marketing automation in your ecommerce app allows you to sell more with less effort, connect better with your customers and scale your commercial strategy without increasing resources. With Reskyt, brands like Enrique Tomás are already doing it, and you can start today.

Want to see what automations you can apply from your app? Request a demo and we will show you step by step.