This is how an app that updates in real time with your store works

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Monday, September 1, 2025
This is how an app that updates in real time with your store works

The error of keeping channels out of sync

Imagine you launch a promotion on your website... but it doesn't appear in your app for 48 hours. The product is out of stock online, but it is still available in the app. This type of inconsistency damages the user experience, generates logistical errors and slows down conversion.

The solution: an app that synchronizes in real time with your ecommerce. No duplication of effort. No errors. No waiting.

In this article you will learn how an ecommerce app updated in real time works, what advantages it offers and how it has been successfully applied by Gioseppo, a leading footwear brand working with Reskyt.

What does it mean for an app to be synchronized in real time?

It means that the changes you make in your ecommerce (products, categories, prices, banners, promotions, content, languages...) are automatically and instantly reflected in your app, without any additional technical intervention.

The app is not a static copy or a parallel version: it is a living, synchronized extension of your online store.

Main advantages:

  • You avoid stock, price or availability errors.
  • You reduce the operational burden: no need to duplicate content or update two platforms.
  • Improved user experience: consistency and reliability.
  • You accelerate the implementation of campaigns without technical dependencies.

What does it mean for an app to be synchronized in real time?

Supporting data

According to IAB Spain's Ecommerce Observatory (2023), 67% of users who detect inconsistencies between the app and the web abandon the purchase. And 51% prefer apps that offer updates and relevant content in real time.

This is not just a technical issue: it is a strategic business decision.

How do I get a connected app?

Integration with your CMS

Reskyt connects with the main CMS and ecommerce platforms on the market: Shopify, Magento, PrestaShop, WooCommerce, VTEX... and also custom developments.

The integration allows the app to consume the same data as your website and always stay in sync.

2. Unified Web Technology (UWT) System

Reskyt' s UWT technology transforms your responsive website into a connected and customizable native app, reflecting the structure and content of your ecommerce in real time.

It is not an embedded browser or a simple webapp. It is a native app for iOS and Android that takes advantage of device features (notifications, geolocation, offline performance) without sacrificing the flexibility of your ecommerce.

3. Visual panel without code

From the control panel you can manage specific content for the app (home, banners, push, sections) and keep everything synchronized without touching a line of code.

Marketing and ecommerce can operate without relying on development and IT support.

Case Study: Gioseppo

Case Study: Gioseppo and Reskyt

Gioseppo, a footwear brand with international presence, needed a native app for iOS and Android that would not generate extra load to their technical team. They wanted:

  • A direct sales channel with your mobile customers.
  • A user experience consistent with your ecommerce.
  • An agile tool, without the need for constant development.

With Reskyt they launched a 100% synchronized app, connected to their online platform and manageable from the same backoffice.

Results obtained:

  • -85% of operational errors linked to prices, stock or categories.
  • +28% average conversion from app vs. mobile web.
  • Reduction of campaign time from 2 days to 30 minutes.

Its app has become its preferred channel for launches, promotions and loyalty.

Frequently Asked Questions

Do I have to redo my ecommerce to connect it to the app?

No. The Reskyt app adapts to your current platform. You don't need to redo anything, just plug it in.

Are the changes reflected instantly?

Yes, changes in products, prices, banners or categories are immediately synchronized in the app.

Can I customize the content of the app?

Yes, you can create an exclusive home for the app, different promotions or adapted sections from the visual panel.

What if I have several countries or languages?

The app supports multi-language, multi-catalog and multi-location, with automatic user detection.

Do I need technical knowledge to manage it?

No. Everything is done from a visual environment, without programming.

Conclusion: an app that updates itself also sells more

Real-time synchronization between app and ecommerce is much more than a convenience: it is a competitive advantage. It allows you to launch faster, avoid errors and offer a flawless user experience.

Brands like Gioseppo have proven it: an updated app not only improves operations, but also multiplies conversion and recurrence.

Want to see how an app connected to your store would work? Request a demo and discover it step by step.

Request a demo with Reskyt team