12/9/25
.
10
min
How to succeed in Christmas and Epiphany with your ecommerce app
In an environment where 80% of users buy from mobile (source: IAB Spain, 2023), having an app is no longer a competitive advantage: it is a necessity. But not just any app will do. Technology, user expectations and conversion standards have changed. And your app may have fallen behind.
In this article we help you to detect if it is time to renew your ecommerce app with 5 clear signs, and how to do it easily with Reskyt. All this, with contrasted data and the real case of Verdecora, a brand specialized in gardening, decoration and pets that decided to renew its app to optimize the performance of its mobile channel.
An app that converts should grow in step with your business. If your overall sales are up but the app represents less than 10% of the total, it is probably not fulfilling its role.
Key fact: according to Data.ai (2023), ecommerce app users shop 55% more often than mobile web users. If your app is not generating that recurrence, you need a renewal.
One-to-one marketing is no longer optional. If your app only allows generic notifications or does not adapt to user behavior, you are losing conversion.
If you can't do this without IT help, your app needs an urgent upgrade.
Modern apps should be managed from visual dashboards, without programming. If your marketing team can't:
...then your app is not aligned with current efficiency standards.
Design directly affects trust. If your app's interface looks outdated or generic, users perceive it as unprofessional.
A modern app, visually adapted to your brand, not only builds loyalty: it sells better.
If you can't see data such as conversion, ARPU, LTV or in-app behavior, you're sailing blind. A good ecommerce app should be integrated with analytics tools or have its own dashboard.
Without data, there are no decisions. Without decisions, there is no growth.
Verdecora, a reference in gardening and natural decoration, decided to update its ecommerce app with Reskyt after detecting a low mobile conversion rate.
On average, every 2-3 years. If your app is older than that without redesign or functional improvements, it is probably already misaligned with the current user's expectations.
Yes, with platforms like Reskyt you can maintain your database, ecommerce structure and integrations. You only update the front end, functionalities and performance.
Compare the conversion, recurrence and ARPU rates of app vs. web users. If there are no significant differences or even worse, you need to review your app.
More conversion, loyalty, control of promotions, integration with your CMS, lower operating costs and, above all, higher ROI. The app stops being a passive channel and becomes a revenue engine.
Between 3 and 5 weeks, including custom design, ecommerce integration and panel configuration. All without any programming on your part.
Technology advances, and so does the user. What 3 years ago was a competitive app, today may be limiting your growth. With solutions like Reskyt you can renew your app without headaches, in a short time, and with real impact from day one.
Want to know if your app is performing as it should? Request a free demo and evaluate your app with us.
