18/7/25
.
10
min
How to take advantage of the back-to-school campaign with your app
At Reskyt we constantly analyze the behavior patterns of app users throughout the year. And if there is a season where the mobile channel gains prominence, that is summer. Travel, free time, consumption from the beach or the pool and disconnection from the desktop make the app the star channel.
But do your customers buy the same in summer as they do the rest of the year? No. And that's why you need to adapt your app, your messages and your strategy to maximize the impact in this season. Understanding seasonal behavioral changes is key to designing actions that really connect with your users.
First impressions count, and in summer, even more so. Renewing the visual aspect of the app with a seasonal aesthetic helps contextualize the experience and generates closeness. Change banners, highlight seasonal categories, use warm or refreshing colors, and highlight special promotions. Everything should inspire agility and timeliness.
Don't leave seasonal sales or promotions to the last minute. Define a clear calendar for each moment of the summer: pre-sale, mid-season, second sale, new collection... This allows you to prepare materials, plan notifications and avoid improvisations that dilute the impact.
Push remains one of the most powerful tools to trigger app sales. In summer, they work best in the afternoon and evening, when the user is disconnected from work. Segment by behavior (what they have seen, what they have bought, where they are), and launch short, visual and direct messages. Flash or "today only" promotions gain traction.
Check navigation, categories, loading times, scroll and filters. In summer, many users navigate with slow connections or from abroad. The catalog should be organized, the products should load fast and the purchase process should be easy and quick.
Identify your most loyal users and offer them benefits in the app: early access, exclusive discounts, sweepstakes or free shipping. Invite them to repeat previous orders with a click. Loyalty is a powerful lever at times of high traffic volume.
It integrates editorial sections such as "summer must-haves", "this week's top sellers", or "vacation looks". In sectors such as fashion, beauty, home or sports, this type of content inspires and converts.
The fashion brand Trucco implemented an exemplary seasonal strategy with its app developed in Reskyt. The objective was clear: to strengthen conversion and recurrence during the summer period, without increasing advertising costs.
Among the highlighted actions:
Thanks to these actions, Trucco increased the conversion rate from the app by more than 30% compared to the same period of the previous year, and doubled repeat purchases among active users. All this without requiring technical adjustments or additional developments, managed from the Reskyt panel.
Yes, adapting the visual aspect to the time of year generates closeness, reinforces the campaign and improves the user experience.
The best results are obtained between 18h and 22h, when the user is relaxed. They also work well on weekends.
Not with Reskyt. You can update design, content and promotions from a visual panel, without touching code.
No doubt about it. The app is the most profitable channel in seasonality: it converts more, costs less and builds loyalty better.
Yes, in Reskyt you have access to KPIs segmented by date, action, push, average ticket, conversion and much more.
Summer is a window of opportunity to drive sales from the app channel. With visual strategies, relevant content, well-planned promotions and a seamless experience, you can make your app the center of your seasonal campaigns. Brands like Trucco are already taking advantage of this with real, measurable and replicable results. If your app is well prepared, summer can be your best season.
Do you want to adapt your app to sell more this summer? Request a demo and we will show you how to do it with Reskyt.
