16/7/25
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10
min
How do your customers shop on mobile in summer?
At Reskyt we know that the end of summer not only marks the return to routine, but also the beginning of one of the most important campaigns for the retail trade. Stationery, technology, children's fashion, books, home organization or digital photography are just some of the categories that gain prominence.
And if there is an ideal channel for connecting with families, accompanying them in their purchasing decisions and standing out from the competition, it is the mobile app. In this article we tell you why and how to get the most out of your app during the back-to-school season.
Highlight a specific category with essential products, ready-made kits, promotional packs or last year's favorites. Helps users find everything quickly and without distractions.
Send notifications segmented by child's age, purchase history or preferences. Create alerts such as "don't miss the deadline for books", "-10% today only on school supplies" or "free shipping for 24h".
It allows repeat orders from the previous year, save favorite lists or mark products as recurring. The easier it is for the customer, the higher the conversion.
Check the performance of your app: speed, menu organization, effective filters. In campaigns like this, every second counts.
Don't wait until September. Activate the first campaigns in the second half of August and create staggered phases. Organized users appreciate being able to buy early.
Activate exclusive campaigns for those who already have the app installed. Encourage them to buy in the most profitable channel with specific advantages (free shipping, discounts, early access).
Fotoprix, a company specialized in photo printing, personalized gifts and school products, used its app developed with Reskyt to promote the back-to-school campaign in an effective and creative way.
Among its outstanding actions:
The result: a 35% increase in conversions during the campaign compared to the same period last year, with a particularly high repurchase rate in September and October. All managed from Reskyt's no-code environment, with no external technical interventions.
Starting in mid-August. Getting ahead of the curve allows you to capture forward-thinking buyers and keep the momentum going through September.
It is not mandatory, but we recommend at least adapting the visible banners and categories to contextualize the experience.
School supplies, children's clothing, accessories, student technology, books, personalized products and home or desk organizers.
Yes, from Reskyt you can track conversions, sessions, average ticket and push response segmented by date.
A lot. By having a direct and well-designed channel, the user navigates better, gets more information and buys with greater security.
Back to school is a decisive time for ecommerce in different sectors. With a well-optimized app, connected in real time and adapted to the pace of consumers, you can increase your sales, improve the customer experience and stand out from the competition. Brands like Fotoprix are already taking advantage of this with excellent results.
Do you want to adapt your app to the back to school? Request a demo and discover how Reskyt can help you plan, activate and optimize your key campaigns from the most profitable channel: your app.
