Case Study
Partnering with Reskyt is not just a solution; it is a strategy for long-term success.
Look to launch the mobile app quickly and at a much lower cost.
Be autonomous to adapt the app.
Homogeneous development and deployment of the web and app.
Allow families to book in-store play sessions and educational talks for parents and children.
Reskyt collaborated with Toys R Us to analyze existing digital challenges and identify key areas for improvement.
Reskyt implemented a custom mobile app solution, fully integrated with the company's e-commerce platform, offering push notifications, in-app promotions and loyalty program functionalities.
A centralized database was created that allows families to book play sessions and parent-child talks at the nearest stores. Parents can choose activities according to their location and preferences.
The system sends reminders and confirmations via push notifications, ensuring a seamless experience for families attending in-store events.
Toys R Us is a recognized global leader in the toy and baby products industry, dedicated to providing exceptional shopping experiences for families. With estimated annual revenues of more than $600 million and a strong presence in several regions, the company continually innovates to stay ahead in the competitive retail industry. Our client, ToysRus Iberia, has a long history and a large number of stores in Spain and Portugal.
Gerardo Casas Fernandez
Ecommerce Director Spain & Portugal, ToysRus, February 2025
We were looking for a solution to boost our mobile strategy quickly, hand in hand with our web strategy and at an affordable price. Reskyt turned out to be the perfect partner for us.
+25K
App downloads in the first 3 months
3x
Higher conversion rate for app users vs. mobile users
9%
Push notification open rate
60 days
Toys R Us and Reskyt, boosting omnichannel engagement
.png)