Case Study
Choosing Reskyt was not just a technological solution, but a strategic decision to accelerate digital growth and generate sustainable value.
App users showed significantly higher engagement and spending behavior, leading to a 4-5x increase in Average Revenue Per User (ARPU) compared to mobile web users.
Leveraging the Reskyt platform, AW LAB brought the app to market in less than 60 days, cutting traditional development time by more than half.
By optimizing the mobile user experience through the app, conversion rates were twice as high as on the mobile web.
AW LAB and Reskyt identified a scalable alternative to native development, focusing on agility and speed of launch in multiple countries.
The app was deployed in less than 2 months, drastically reducing development time and accelerating ROI.
During its soft launch, the app has already generated 20% of total revenues, without marketing investment, demonstrating its immediate value.
The app's architecture enables rapid integration of functionalities such as loyalty cards, barcode scanning and geolocation, paving the way for an enhanced omnichannel retail experience.
Founded as Bata's premium sneaker and streetwear concept, AW LAB has established itself as a key player in the European market, with a strong presence in Italy, Spain and other strategic regions. The brand collaborates with big global names such as Nike, Adidas, Puma and New Balance, offering exclusive launches and selected collections that align with the latest trends in urban fashion.
Benjamin Groenewoud
Head of Digital Product en Bata
Reskyt allowed us to turn our mobile website into a high-performing app in record time, without the costs of traditional development. It's not just a container, it's a strategic enabler that doubled our conversion rate and helped us prove the business case for app-driven growth.
+20%
Revenue share during soft launch, without marketing efforts
x4-5
Higher ARPU, demonstrating that app users are more engaged and willing to spend more
x2
Higher conversion rates compared to the mobile web
60 days
Bata and Reskyt, climbing the mobile success ladder
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